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Read Socialize the Enterprise John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
John Bell, Global Managing Director of Ogilvy's 360 Degree Digital Influence Group and Pete Blackshaw, EVP, Nielsen Online Digital Strategic Services, discuss the growing interest in Enterprise Branding as featured in John Bell's newly released "Socialize the Enterprise," the first in a series of Red Papers published by Ogilvy & Mather. Their conversation touches on the evolution of social media from a marketing strategy into a holistic corporate platform that needs to engage employees first as well as customers and the public at large. Successful examples of companies such as IBM, Best Buy, Intel and American Express, who are fostering, encouraging and training employees in how to become brand ambassadors is addressed.
