Ogilvy & Mather has compiled resources from around the globe that will help marketers identify ways to improve marketing effectiveness and efficiencies. Our series of booklets offer global and regional perspectives that deliver proven strategies and methods for maximizing the value and performance of clients' marketing budgets.
Downturns can present opportunities to differentiate your company and your brand in the marketplace. For more information on how to set your brand apart, browse our series of booklets, which include the following:
A snapshot of Ogilvy’s effectiveness in Asia Pacific, despite the most difficult of economic circumstances in decades. The campaigns cover a variety of sectors – finance, grocery and B2B. We are proud to have helped these brands, and others, weather the tough times. And we thank them for their support and encouragement is such an environment.
As China leads the world out of the recession, we find ourselves uniquely placed to comment on how the recovery has been possible. Ogilvy's consumer insight and thought leadership program, Discovery, delves into the business and consumer culture to better understand the implications of the changes that drive the fortunes of brands.
An inside view of five digital tactics that are ideal for anytime, but are particularly important now that times are tough. Search engine marketing/optimization, email, content and video distribution, mobile marketing and social media are digital marketing options with proven effectiveness and cost efficiencies.
An array of specific strategies that will help marketers protect high value customers, capitalize on those customers who are ready to spend, provide a methodology to optimize budget allocation and channel choice, and other valuable solutions for supporting your brands in difficult times.
Online social networks such as Facebook are now frequented by tens of millions, half of whom are over 35. Find out how to use these communities to your business’ advantage, especially during rough times.
How much should your company spend on marketing? Averages based in other companies can be useful, but you need to know about your specific case. We suggest methods to find the right spend for you.
In a recession, the key to success is to understand the new dynamics between shopper, brand and retailer. Find out how to create “win-win” shopper marketing solutions and how to turn shoppers into buyers in this recession.
Learn how to optimize your sales force’s performance not only to save money, but also to generate more profit and create competitive advantage.
Reduce cost by creating efficiencies in production and creative services and, in doing so, how to create a winning formula that will give your organization an advantage over your competitors.