When the Path to Purchase becomes the Path to Purpose

When the Path to Purchase becomes the Path to Purpose Digital platforms and social networks have changed the relationship between brands and consumers. Consumers of today use multi-screen media to make life easier, simpler and more meaningful. What can brand advertisers do to connect with these new consumers? Google partnered with TNS and Ogilvy to answer this question. What we found is simple but transformative. It’s all about purpose.

Click here to access ThinkWithGoogle.com.

Date: June 25, 2014