New York, NY September 24, 2014 – Ogilvy & Mather New York has been recognized as the top creative agency in the U.S. by The Warc 100, an annual ranking of the world's 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The recognition is a result of data from The Warc 100 Database which tracks winners of effectiveness and strategy awards from around the world.
Ogilvy & Mather New York scored 95.1 points to top American creative agencies ahead of BBDO New York (86.2 points) and 72andSunny (80.7 points). Within the U.S., Ogilvy & Mather was second on the list of overall agency networks and WPP (the agency's holding company) topped the holding companies list.
"When your agency is producing great work that truly makes a difference for your clients' business, it is only natural that people are going to take note of those efforts," said Lou Aversano, CEO, Ogilvy & Mather New York. "We're thrilled to be named the top creative agency in the Americas and plan to continue to live up to that recognition."
The Warc 100 showcases the world's smartest strategies, and the people and organizations behind them. The rankings are compiled by tracking more than 1,700 winners in 75 different competitions and assigning points based on awards won and then weighting those points based on the competition's magnitude and prestige within the global industry.
Annual rankings of campaigns, agencies and brands are announced in the first quarter of each year.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy
About the Warc 100
The Warc 100 is an annual ranking of the world's 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. It focuses on marketing that makes a difference, driving business performance or changing consumer behavior. It is a benchmark for commercial creativity, allowing brands and agencies to compare their performance with their peers. The Warc 100 serves as a showcase for the world's smartest strategies, and the people and organizations behind them. The rankings are compiled based on the winners of 75 effectiveness and strategy awards from around the world.
Strategy and effectiveness are core to Warc's service. As their service grows globally, it becomes clear that interst in those areas is also growing across established and emerging markets. There are now enough competitions and enough case studies within the competitions that allow Warc to analyze on a global basis. The Warc 100 turns performance in these award shows into points; and from those points we can begin to assess which marketing ideas really deliver for clients.
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