Paris, September 3, 2012 - Reza Ghaem-Maghami, 41, has joined Ogilvy France, as President of OgilvyOne and OgilvyAction, a newly created position.
Prior to joining the Ogilvy Group, Reza was Global Chief Digital Officer of Proximity Worldwide and CEO of Proximity BBDO Paris, where he arrived in 2005.
Reza began his communications career in 1995, leading digital agency Wcube (now Publicis Modem), and afterwards Framfab (now Lbi).
Natalie Rastoin, General Director Ogilvy France, says: "Through his dual digital and international experience, Reza is the talent that we needed to chair our Marketing Service offer of the twenty-first century. He will find useful and necessary synergies between OgilvyOne and OgilvyAction, while maintaining the integrity of both structures.”
Reza Ghaem-Maghami said: "I am pleased to arrive at Ogilvy, the group for whom integration is a reality and respect of all disciplines a culture and practice.”
Upon arrival, Reza has set the roadmap for the coming months - in particular the strengthening of data expertise for OgilvyOne and shopper marketing for OgilvyAction, says Reza, "joint ownership of one-to-one and the shopper allows us to build a unique offering. "
Daniel Sicouri, President of Ogilvy France and Europe, said: "More than ever, with the addition of Reza, we have the leadership and talent to bring world-class 360 thinking to our international and French brands.”
OgilvyOneWorldwideis the strongest, mostexperienced and mosthighly awarded one-to-one marketing network in the world, with over 100 offices in 40+ countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customerrelationships. The roster of clients isequallybalancedbetween global clients including American Express, British Airways, IBM, Intercontinental Hotels Group, Kimberly-Clark, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOneWorldwideis a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world'slargest communications services groups.In Paris, we work with key globalclients like Louis Vuitton, Google, Nestlé, IBM, American Expressandnational clientssuch asFortuneo and La Mutuelle Générale.
OgilvyActionis dedicated to understanding not just insights around brands and the consumers, but also, importantly, the core insights around the shopper and the retailer. Deliveringagainstitsstated proposition – CreatingPurchaseBehavior – OgilvyAction uses thiscomprehensive intelligence and insight to create the conditions that drive brandpurchase via a broad range of services includingexperiential marketing, shopper marketing, trade marketing, promotional marketing, digital marketing and measurement&analytics. With 82 offices in 61 countries the agency’s clients include Fortune 500 Blue Chip brands and some of the mostinnovative local marketersaround the world. Key Clients of OgilvyAction France include:Barclays, Corolle, Grazia, Red Cross, RATP, Sol En Si and Materne.
OgilvyOneandOgilvyAction Franceare entities ofOgilvyGroupFrance, a WPP company. To know more, please visit www.ogilvyparis.com and join us on Facebook.
Press Contact: Kim Ball, Director External Relations, Ogilvy France. +33 673 98 0523