Ogilvy & Mather Adds New Digital Talent in Mobile and Social

NEW YORK, NY, September 20, 2011 – Ogilvy & Mather has added two new senior digital experts to its ranks. Tom De Luca will lead the effort to expand the agency’s social media solutions across businesses and into new markets, and Julie Renwick will drive mobile initiatives for North America.

Brandon Berger, Chief Digital Officer of Ogilvy & Mather, said: “As we continue to grow our digital capabilities across our network and integrate our offerings, mobile and social are becoming more important than ever in our ecosystem. We are committed to investing in these core areas. Tom and Julie, who are both at the top of their respective fields in social media and mobile, will continue to bolster our capabilities as we service our clients and drive our digital agenda forward.”

Tom De Luca is Chief Operating Officer of Ogilvy’s Social Media offering, driving the operations of a global team of social media experts and practitioners to deliver social media marketing across several industries. He reports into John Bell, Managing Director of Ogilvy’s 360 Digital Influence practice. Tom is joining Ogilvy from Warner Bros where he was the VP, Worldwide Interactive Marketing. He developed campaigns for well-known franchises including Harry Potter, Batman, Sex and the City, Gossip Girl and Vampire Diaries among many other WB properties and pioneered a groundbreaking partnership with Facebook allowing consumers to purchase Warner Brothers film properties on the site.

“Social media is ‘growing up’ in our business and in our clients’ businesses. We are learning how to sell and drive measurable business value. Tom not only knows how to apply integrated social media to solve real business problems but also how to add scale and expand operational use of social media. Social for Ogilvy needs to be in everything we do,” said John Bell, Managing Director, 360 Digital Influence, Ogilvy.

Julie Renwick is Executive Director of Mobile, Ogilvy North America, reporting to Brandon Berger. She is joining Ogilvy from R/GA where she was executive producer, mobile and social platforms. She delivered countless mobile and social initiatives for high profile clients such as Nike, Walmart, Tiffany, Avaya, Johnson & Johnson, SCJ and Walmart.
For further information, please contact:  
Mish Fletcher 917 691 3804

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Contact: Mish Fletcher
Date: September 20, 2011
Office: New York