International Brand Strategist, Joanna Seddon Joins OgilvyRED

NEW YORK, NY, September 21, 2011 – Internationally recognized brand and marketing strategist Joanna Seddon, creator of WPP’s BrandZ 100 ranking of top global brands, is joining Ogilvy’s global brand consulting company OgilvyRED as President, a new position at the group.

“We’re very excited to have someone with Joanna’s experience in growing brands in this key leadership role,” said OgilvyRED Global Chairman, Carla Hendra. “Companies continue to ask us for help in linking branding and marketing to economic performance in increasingly complex environments. Joanna’s experience in this area is simply unparalleled.”

Joanna SeddonSeddon founded and led brand consulting groups at leading firms, including FutureBrand and most recently at Millward Brown Optimor where she brought financially grounded brand and market strategy to major global brands. 

While at Millward Brown, Seddon created WPP’s BrandZ 100 ranking of top global brands, as well as new methodologies to evaluate social media investments.  She has published and spoken extensively on brand strategy including for The Financial Times and the Cannes Festival.

“OgilvyRED represents a unique opportunity to bring my experience in brand-led business growth strategy to Ogilvy & Mather,” said Joanna. “The agency has an iconic client list, and very, very talented people. I’m thrilled to be part of this growth opportunity.”

Ogilvy Chairman Miles Young said, “Joanna is the gold standard in anything to do with the economics of marketing. We are thrilled to have her with us.”

Originally from the UK, Seddon came to the US as strategy executive for McKesson Corporation, where she oversaw the restructuring of the healthcare giant’s businesses, including some strategic divestitures.

Joanna will be based in New York, reporting to Global Chairman, OgilvyRED, Carla Hendra.

About OgilvyRED
OgilvyRED provides strategic growth and innovation consulting services to clients globally. Powered by a core group of 1,200 senior strategic consultants from the global Ogilvy & Mather network, OgilvyRED applies the best talent, intellectual property, creativity and tools – sourced from anywhere inside or outside Ogilvy, WPP and selected external partners.

For more information contact:  Toni Lee 212-237-5090/917-679-7631, toni.lee@ogilvy.com

Contact: Toni Lee
Date: September 21, 2011
Office: New York