[SHANGHAI: September 7, 2010] Kunal Sinha, Executive Director of Discovery, Ogilvy & Mather Greater China, has been named Regional Cultural Insights Director and Chief Knowledge Officer, China, effective immediately. Sinha assumes his new roles while maintaining Executive Directorship of the Discovery unit, Ogilvy China’s consumer insights and trends group. Sinha will lead a new era of knowledge capability at Ogilvy China – helping to collect, analyze and disseminate the key insights which form the foundation of Ogilvy’s effective, award-winning work.
Paul Heath, O&M Asia Pacific CEO and Worldwide Director of O&M Advertising said, “As Regional Cultural Insights Director, Kunal’s role will be to create and lead a regional cultural network. In essence he will help mine cultural phenomena across Asian markets which will provide a base for Ogilvy to develop Big IdeaLs for our clients’ brands.”
As Chief Knowledge Officer/China, Sinha is tasked with re-engineering Ogilvy China’s knowledge management system. “As an integrated communications group, we place great importance on the successful flow of expertise and information sharing between disciplines and teams. We always seek ways to obtain resources via more effective routes and Kunal is the perfect person to bring needed discipline to this endeavor,” said Shenan Chuang, CEO of O&M Greater China.
Since moving to Shanghai in early 2005, Sinha has contributed pioneering research to Ogilvy’s knowledge base during his tenure as Executive Director of Discovery. The unit has published several in-depth consumer behavior studies, including most recently Mum’s the Word, a study of the modern Chinese mother. Sinha’s Unmasking the Chinese Consumer, written with O&M China Chief Planning Officer Mickey Chak, was also recently awarded the prestigious WPP Atticus Grand Prix.
“I’m honored to take on these new responsibilities,” Sinha stated. “Asia’s dynamism is what makes it exciting. To strengthen Ogilvy’s position in Asia further, we need to continue to innovate at the forefront of consumer insights, and marshal the strength of our incredible network.”
Sinha continues to be based in Shanghai.
For more information, please contact:
Senior Manager, Corporate Communications
Tel: (8610) 8520 6552
About Ogilvy & Mather Group China
Ogilvy & Mather Group China is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.
As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency’s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.
Ogilvy & Mather Worldwide (ogilvy.com), a WPP company (NASDAQ: WPPGY) , with more than 450 offices in 120 countries, specializes in advertising, relationship and interactive marketing, public relations, sales promotion and related services.
About Ogilvy Discovery
Ogilvy Discovery is the consumer insights and trends unit of Ogilvy & Mather Greater China. The Discovery team tracks changes in consumer culture, the evolution in influences on the choices that people make – both in their lives and brands, and the social context of consumption. In the last several years, the Discovery team has conducted large scale studies on consumers and branding in China's 2nd/3rd and 4th-6th tier cities, the value of creativity in China, perceptions of Chinese corporations and brands, Chinese nationalism, China's senior citizens among others. Ogilvy Discovery also publishes a monthly digital newsletter called "Cool Path" that tracks and reports cutting-edge trends in China.