[SHANGHAI: SEPTEMBER 8, 2010] Ogilvy Fashion & Lifestyle today announced that it has been appointed as the exclusive brand consulting agency for Zhejiang Elegant.Prosper Garment Co., Ltd. (Elegant.Prosper), a Sino-Italian women’s wear joint venture (http://www.elegant-prosper.com/). Effective September 2010, the assignment will focus on helping Elegant.Prosper to achieve its strategic objective of internationalizing its brand image.
Ogilvy’s scope of work includes brand strategy development, image consulting and marketing communications counsel for two of Elegant.Prosper’s major brands - EP (Elegant Prosper) and TBF (The Beautiful Future).
“Ogilvy is renowned around the world for its expertise in building and developing brands of all shapes and sizes. So we have absolute confidence that they are the right team to help us achieve our ambitious plans for Elegant.Prosper’s two leading lines,” said Huaming Zhang, President of Elegant.Prosper.
“We are honored and excited to work with Elegant.Prosper to transform EP and TBF into true global brands that will be loved and admired by stylish, confident women in China,” said Joyce Chang, Managing Director of O&M Advertising/Shanghai.“
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About Ogilvy & Mather Group China
Ogilvy & Mather Group China (www.ogilvy.com.cn) is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines. As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.
Ogilvy & Mather Worldwide (www.ogilvy.com) is one of the largest marketing communications networks in the world, operating 497 offices in 125 countries. Ogilvy & Mather Worldwide is a member of WPP plc (NASDAQ: WPPGY), one of the world’s leading advertising and communications services groups.