CHICAGO, September 15, 200 — Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Liz Van Lenten has joined the agency as executive vice president and group director of its Chicago Consumer Marketing Practice. With more than 20 years of consumer brand communications experience, Van Lenten will provide senior counsel across the portfolio of Ogilvy PR consumer clients and help lead business development efforts on behalf of the office.
"Liz brings in-depth experience working on blue-chip brands across a range of consumer lifestyle categories. Her agency and client-side experiences will add tremendous value to our current and future clients,” said Mike Hatcliffe, managing director of Ogilvy PR’s Chicago office.
Prior to joining Ogilvy PR, Van Lenten served as a Director, External Communications for Abbott Laboratories, developing consumer-directed campaigns to extend the reach and impact of pharmaceutical public relations initiatives, including traditional and online/social media programs.
“We are continuing our commitment to bring the best talent to counsel our clients, especially in this time of rapid change,” added Barby K. Siegel, managing director of Ogilvy PR’s Global Consumer Marketing Practice. “Liz’s enthusiasm for creativity, integrated communications and bottom line results fits well with our approach to best-in-class consumer brand marketing PR.”
Van Lenten’s previous work experience includes serving as a food and consumer practice leader with MS&L and Burson-Marsteller, and as the head of the consumer brands group at Golin Harris, where she spent 17 years growing global consumer and brand marketing accounts. Van Lenten has worked with a variety of clients across a number of industries, including: food and beverage (General Mills, Kellogg’s, McDonald’s, Campbell’s, Pillsbury, the Florida Department of Citrus, Sara Lee and Coca-Cola); consumer packaged goods (P&G, Reynolds and Energizer); nutrition and health care (Abbott and Ronald McDonald House Charities); and retail (Levi’s and American Girl); among others.
“I was especially attracted to Ogilvy PR’s holistic and integrated brand-building approach, culture of creativity and collaboration and strong leadership team,” said Van Lenten. “I am very excited to work with such a high caliber of clients and people around the globe.”
Van Lenten received a bachelor’s degree in English from Kenyon College.
Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, wpp.com). For more information, visit our Web site at www.ogilvypr.com.