NEW YORK, NY, October 27, 2014 – Ogilvy & Mather's Black Diaspora Professional Network will host 'Face the Facts: Diversifying the Industry from Inside Out,' a conversation about how the communications industry can better reflect America's changing racial landscape through improved internal practices.
As of 2010, approximately 1 in 3 people living in the United States were racial minorities. And it's projected that by 2050, those numbers will rise to 54%, making minorities the new majority. While heavy focus has been placed on reaching multicultural markets, the industry has also recently begun to take steps to diversify talent in a way that reflects the new realities of the country.
How will this demographic shift impact our workforce? What can the industry do to reflect the cultural breadth of the new majority? Keynote speaker, Ola Mobolade, will offer best practices on how we can effectively shift in tandem with our target audiences on Monday, October 27, from 6:00-8:00 p.m. in the Ogilvy Theater, located at 636 11th Avenue, NYC.
Ms. Mobolade is a Harvard-educated marketing expert, Managing Director at Firefly Millward Brown, and author of the book "Marketing to the New Majority" Her provocative insights will explore the wins and failures of media companies that have already embarked on this journey. She will provide actionable success principles for creating, maintaining, and leveraging a culture of difference throughout the entire industry.
This is a continuation of Ogilvy & Mather's cross-cultural point of view for the marketplace. Our hope is that conversations around best practices will help expedite the process in the best way possible for both the industry and for clients. In order to remain industry leaders, we will need to be at the forefront of change by leading these kinds of conversations and taking actionable steps that bring about real results.
Follow us on Twitter at @WhyOgilvy to get updates and news surrounding this topic. Use #OgilvyBlackDiaspora and #FaceTheFacts to join the conversation.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
About Black Diaspora
Formed in 2008, Black Diaspora is an employee and business resource group that actively supports the professional and personal development of employees while aiding in Ogilvy & Mather's growth, brand recognition, and image within the larger community. The network represents an extension of O&M's Diversity & Inclusion strategy. Past event guests include Verne Harris, Nelson Mandela's official archivist; acclaimed artists and actors such as Hank Willis Thomas and Jesse Williams; and prominent businesspeople such as Ron Busby.