OgilvyOne dominates the 2013 DMA ECHO Awards

DMA Echo Awards
pictured above, from left: Alfonso Marian, Gunther Schumacher, Mish Fletcher, Brian Fetherstonhaugh, Jan Leth

CHICAGO, October 15, 2013 — Tonight OgilvyOne Worldwide once again became the dominant force at the Direct Marketing Association's annual ECHO awards gala. The customer engagement agency took home 28 awards, more than double the nearest competitor.

The ECHO Awards are the only global awards that recognize creativity and effectiveness in the specific discipline of digital, direct and customer engagement. Of the 1,200 global submissions, 90 trophies were awarded, with OgilvyOne accounting for just under a third of these.

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide commented, "Our result at this year's DMA ECHO gala is a true testimony to OgilvyOne's dominant leadership in creating work that is not only creative, but also delivers real business results. Congratulations to all of our winning offices – this was a very proud moment and a great achievement for our network. And a special thanks to our clients, without whom none of this would be possible."

OgilvyOne Worldwide won 4 Gold, 13 Silver and 11 Bronze awards in total with the lion's share going to OgilvyOne Asia Pacific, which scooped 13 awards. Here's the complete list of winning work:

Kotex "Generation Know" US
Pond's "Face My Love" THE PHILIPPINES
Google "Chrome Experiment: Ramakien" SINGAPORE
Beyond Dark "Measure of Pleasure" UK

Dove "Reflections" CANADA
Dove "Photoshop Action" CANADA
The North Face "Go Wild" CHINA
UPS "Terra Cotta Warriors" CHINA
IBM "Parallel Paths" CHINA
Vodafone "Drive into the Big League" INDIA
Vodafone "Bringing Alive the Blackberry Boys in Social Media" INDIA
Vodafone "Happy to Help" INDIA
Mumbai Indians "Social IPL Team" INDIA
IBM "Wimbledon Smarter Fans" UK
British Airways "Mosaic" UK

American Express "Talking Tags" AUSTRALIA
Dove "Women Who Should Be Famous" CANADA
American Family Insurance "Dreams" Chicago
Nestle "BenNaNa Brings the Fun" CHINA
Ikea "Life Improvement" US
Clavin "Erection Blister" CZECH REPUBLIC
IBM "Everything Comes Alive with IBM" DENMARK
Vespa "Once Upon A Vespa" INDIA
UPS "Flypaper" US
IBM "US Open Live Shazam Experience" US
Sprite "Minalakhir" UAE

Issued by:
OgilvyOne Worldwide

About OgilvyOne Worldwide
OgilvyOne Worldwide is the world's pre-eminent Customer Engagement Agency, as ranked by Forrester Research, Inc. Our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable. With over 100 offices in more than 50 countries, we are one of the industry's most highly awarded agencies. The roster of clients is equally balanced between global clients including American Express, BlackRock, British Airways, DuPont, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.

Contact: Mish Fletcher
Date: October 15, 2013
Office: New York