Ogilvy & Mather Asia Pacific transforms creativity in healthcare communications

SHANGHAI, October 11, 2012 - Ogilvy & Mather announced today that Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for the agency’s specialised healthcare division.  O&M's healthcare offering reaches across Asia with hubs in China, Korea, Japan, India, Hong Kong, Singapore and Australia.  Pete will relocate to Shanghai from Sydney in October to lead the creative offering of Ogilvy’s healthcare division across the region.
Pete comes from the BBDO network in Australia, where he was Creative Director. As creative lead within that network, he created some of the best-known and most successful healthcare campaigns both locally and globally. Most recently he has been driving the launch and ongoing growth of Astra Zeneca’s major brand portfolio in Australia.
Pete will join the core regional team of O&M's health discipline that includes Rohit Sahgal, Regional Director Asia Pacific, and Sebastien Boisseau, Regional Director Insights & Strategy, to create a unique specialist agency model that will seamlessly service the needs of global/regional/local clients, across Rx-OTC-Nutrition & Wellness.
“Pete has been a leading advocate for digital, new technology, experiential and social marketing in a health context, but has always followed the simple principle that every great campaign needs a great idea brilliantly executed. He has embraced and driven serious innovation of new media platforms into the healthcare sphere – in particular the ‘digitalisation’ of healthcare creativity. I couldn’t have asked for a more inspiring and groundbreaking creative leader to work with,” said Rohit Sahgal on Pete’s appointment.
“The Asia Pacific region is where the most exciting work in the world is being done and the most exciting work in the region is being done by Ogilvy, a leader in the field. I genuinely feel privileged to be part of this team and excited by the prospects of working with this team. Ogilvy has always been the place where advertising people want to work, and nothing much has changed. Under my guardianship, I have strong ambitions to take that spirit further and faster” said Pete Smith on his being a part of the O&M AP network.
For further information, please contact:
Ogilvy & Mather Asia Pacific
Samantha Burgess-Allen
Office: +65 6213 7996
Mobile: +65 8525 9226
Ogilvy Health Asia Pacific:
The health behavior experts of Ogilvy & Mather (www.ogilvy.com) -- committed to creativity and effectiveness in healthcare communications, everywhere. The group represents the largest assembly of creative talent in the world of healthcare communications with 63 offices across 33 countries. Ogilvy Health provides marketing services including brand identity and development, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, relationship marketing, and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth, Ogilvy Healthworld and Ogilvy Health brand identities within the marketplace and is a WPP company (NASDAQ: WPPGY, www.wpp.com).


Contact: Samantha Burgess-Allen
Date: October 11, 2012
Office: Shanghai