OgilvyOne Scoops 14 Awards at the DMA’s ECHO Gala

NEW YORK, October 6, 2011 – OgilvyOne was yet again the most highly awarded agency at this week’s coveted ECHO awards show, hosted by the Direct Marketing Association (DMA) in Boston, USA. The ECHOs are the “Oscars” of the direct marketing industry, honoring campaigns that excel in both creativity and effectiveness.

Of the 14 awards won, two deserve special mention. Ogilvy New York won the prestigious Board of Governor’s award for Strategic Innovation for IBM Watson, and OgilvyOne London picked up the Henry Hoke award, which honors excellence in selling, for the IBM Seer campaign. Both of these entries also won Gold and we collected an additional three Silver and seven Bronze awards (see below for a complete list of winning campaigns).

2011 DMA Echo Award Winners

Special Awards
Henry Hoke Award
IBM “Seer 2.0”
OgilvyOne London, UK

Governor's Award for Strategic Innovation
IBM “Watson”
Ogilvy New York, USA

GOLD
IBM “IBM Seer 2.0”
OgilvyOne London, UK

IBM “Watson”
Ogilvy New York, USA

SILVER
American Express Argentina “My Wish List”
OgilvyOne Argentina

IBM “Lotus T5”
OgilvyOne London, UK

Librerias Gandhi “The Last Book on Earth”
Ogilvy Mexico City, Mexico

BRONZE
Telia Danmark “Telia Flex - Service that Sells”
OgilvyOne Copenhagen, Denmark

American Express “American Express Digital Canvas”
OgilvyOne Toronto, Canada

American Express “American Express Gold Rewards Card Launch”
OgilvyOne Toronto, Canada

American Express Banking Corporation “Your Signature Is the Key”
OgilvyOne Gurgaon, India

MetLife “The Good For You Rate”
Ogilvy New York, USA

IBM “IBM Company Challenge”
Ogilvy Amsterdam, Netherlands

Green IT “Fortune Telling Book”
OgilvyOne Seoul, Korea

Contact: Mish Fletcher
Date: October 06, 2011
Office: New York