MOSCOW, October 5, 2011 – Ogilvy & Mather Russia is pleased to announce it has agreed to acquire Promo Digital LLC, trading as Promo Interactive, formerly a part of the Next Media Group, subject to regulatory approvals.
The proposed acquisition will significantly strengthen Ogilvy’s digital offering to its clients. Promo Interactive is one of Russia’s leading digital agencies with a team of 53 employees and prestigious clients such as MTS, LG and Gazprom. The agency has a history of heavily investing in R&D, placing it in a position to offer clients state-of-the-art digital solutions in multi-media, mobile and infotainment.
OgilvyInteractive, with its list of blue chip global clients, complements Promo Interactive perfectly by excelling in providing digital solutions that are derived from a brand’s strategy, making them an integral part of the communication program.
Following completion, Promo Interactive and OgilvyInteractive will have a combined 71 employees, offering a broad scope of digital services.
Evgeny Atin, Promo Interactive’s managing director, commented by saying: “I am looking forward to working together with the professionals of all of the disciplines within the Ogilvy group. Together we can provide solutions for our clients that help their businesses during these difficult times. Stand alone and ad-hoc digital programs are a thing of the past. The digital channel has grown immensely in importance. It has to be an integral part of any brand's communication program.
Tatiana Azarova, OgilvyInteractive/OgilvyOne’s Managing Director said: “The addition of Promo Interactive will greatly enhance our digital offer. Evgeny and I have already discovered many opportunities to offer our clients solutions that will enhance the efficiency of digital channels. Together we will have the team to make digital work much more productively to deliver the results that clients now need.”
Joe Nutt, the CEO of Ogilvy & Mather Russia, said the following concerning the proposed acquisition: “The acquisition of Promo Interactive will result in a perfect fit. There is no duplication of resources. Each company complements the other with their capabilities. It is a marriage that will be beneficial to both partners and to their clients.”
In commenting on the proposed acquisition, Miles Young, Global CEO of Ogilvy & Mather said, “We very much see Russia as a priority market in the context of our BRIC strategy. In this respect, digital is particularly important for our clients who are seeking to grow in Russia. Promo Interactive is quite simply the best independent company in the market, it’s one that we’ve been following for a long time and it will significantly enhance our ability to create end-to-end programs in the Russian Federation.”
Ogilvy & Mather is the most effective agency in Russia, winning nine EFFIES.
The company offers a full range of marketing communication disciplines: advertising, holistic digital solutions, digital media planning and buying, promotions, shopper marketing, HORECA implementation, CRM, public relations and graphic design. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
For further information, please contact:
Joseph Nutt, CEO
Address: 2nd Zvenigorodskaya, 13, bldg. 41; Moscow 123022
Tel. (495) 661 2521 (ext. 7039)