CHINA, October 4, 2011 – Ogilvy & Mather China dominated the recent Effie Awards winning a total of 25 Effies, more than double that of the next agency. The company scooped a Grand Prix as well as five Gold, eight Silver and 11 Bronze awards. This is three times more than the 2010 tally.
Ogilvy’s highlights from the event were the Johnnie Walker campaign “Walk the Talk in China,” which picked up the Grand Prix and a Gold in the Integrated Marketing category; the Silver in the Integrated Marketing category for Fanta’s campaign “The Ninth Class” and a Gold for Best Image for the Chengdu Municipality. Dove was the biggest winner with four awards – a Gold for Best FMCG, a Silver for Social Media and two Bronze awards for Best Image and FMCG.
“This outstanding performance from Ogilvy China testifies that our Twin Peaks strategy is delivering great work for our clients, work that reaches the pinnacles of Creativity and Effectiveness. We believe there's a powerful correlation between the creativity and effectiveness of ideas. Our ambition is to deliver work that out-performs market behaviour and expectation, this result for China is proof positive of our intent,” said Mark Sinnock, Regional President, Ogilvy Asia/Pacific, Strategy and Planning.
The coveted awards, which are recognised worldwide as a standard of excellence for effectiveness in marketing communications, came from across a range of group companies including OgilvyOne, Ogilvy PR, OgilvyAction, O&M, Raynet Ogilvy BJ, BlackArc Ogilvy SH and sister company, Soho Square.
Ogilvy & Mather Asia/Pacific
Samantha Burgess-Allen, +65 8525 9226
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY, www.wpp.com). For more information, visit www.ogilvy.com.