NEW YORK, October 6, 2011 — In salute of National Hispanic Heritage Month, Ogilvy & Mather’s Latino professional network, LatinRed, hosts its third annual La Feria (the fair) for its employees, key clients, and the neighboring community. Hispanic Heritage Month runs from September 15 through October 15.
This year’s La Feria theme, “Carnaval of Creativity,” pays tribute to the “art of festival,” celebrated in many parts of Latin America, which involves festivals, elaborate costumes and masks, parades and street parties. At the event, nearly 500 attendees explored and learned from the various Latin cultures from around the world, and within the Ogilvy network.
“Our founder David Ogilvy believed that, much like multiculturalism, creativity is the driving force that moves, inspires and binds people together. This is something that we have always embraced as an organization — it is part of our DNA,” said John Seifert, President, CEO, Ogilvy & Mather North America. “This year’s La Feria ‘Carnaval of Creativity,’ couldn’t be more appropriate, because for us, creativity is the one language everyone speaks and understands.”
LatinRed’s La Feria is dedicated to providing support and education to all employees who identify with Latin culture and community. Over 15 Latin cultures from the Caribbean, North, Central and South America were showcased via country booths, food, drink, music, art, live entertainment and, most importantly, creative work from the various Latin Ogilvy offices.
“La Feria: Carnaval of Creativity,” took place at Ogilvy’s global headquarters in Manhattan, located at the Chocolate Factory on the West Side. When entering the Theater, attendees were welcomed with festive masks and decorations from various countries, keeping with the “Carnaval” theme.
This year’s sponsors included, Pio Pio, Amuru Pisco Bar, Rums of Puerto Rico, Ballet Hispanico, People en’ Espanol, Mira Nectars, Toloache, Café Bustello, Mamita Ices, Ink 48, Turner Broadcasting, Margon, Cuba, HBO, Progressive Promotions, Unilever and Leandro & Janet Silva Entertainment.
“I am extremely proud of what the Ogilvy LatinRed team — now close to 200 members and growing — has accomplished over the past three years,” said Gunther Schumacher, Chief Operating Officer, OgilvyOne Worldwide and Executive Sponsor of LatinRed. “Whether education, community efforts, donations, we have been inspired to come together in an effort to help others in need in the Latino and other communities, here in the US and abroad. La Feria is merely our way of celebrating our employees, community and clients and the Latino culture, as well as a way to learn about other cultures and be inspired.”
Ogilvy clients in attendance included American Express, Rums of Puerto Rico, Unilever, Ink48, and affinity groups such as MTV, CNN, Macy’s, Ogilvy Diversity Advisory Board, among others.
Image Caption: Gunther Schumacher, left, Chief Operating Officer of OgilvyOne Worldwide and Executive Sponsor of LatinRed, and Christopher Graves, second left, President and CEO of Ogilvy Public Relations Worldwide, take in a Brazilian Carnaval act. (Diane Bondareff/AP Images for Ogilvy)
LatinRed and Professional Networks @ Ogilvy
LatinRed is part of the Employee Advisory Council’s (EAC) Professional Networks, a set of employee resource groups enabling active participation to support Ogilvy’s Diversity & Inclusion Strategy. Now in its third year, in addition to LatinRed, the EAC also consists of RedLotus (Asian Community), Black Diaspora (Black Community), Ogilvy Pride (LGBT Community), Ogilvy Doonya (Muslim Community), Working Parents, Administrative Professionals, Young Professionals and Women's Leadership Network. The Professional Networks provide a formal link between diverse employee groups, clients, the community and senior management. This past year, Ogilvy introduced OgilvyCulture, a cross-culture strategic communications practice within the organization that embodies all of the professional networks. Further, giving each its own unique voice, it offers employees a chance to deepen their engagement and grow both within and for the organization.
Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units – OgilvyOne, Ogilvy Public Relations, OgilvyAction, Ogilvy CommonHealth, Neo@Ogilvy, RedWorks and others – the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY, wpp.com.) For more information, visit www.ogilvy.com.