PARSIPPANY, N.J., October 5 – Ogilvy CommonHealth Worldwide (www.ogilvychww.com), a WPP company (NASDAQ: WPPGY, www.wpp.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the appointment of Michael Parisi as a managing partner within the organization.
In his new role, Mr. Parisi will co-lead – along with the company’s global leadership team — the recently formed Ogilvy CommonHealth Worldwide network, and is responsible for overseeing the organization’s New York City office and specialty marketing agency. In June, CommonHealth and Ogilvy Healthworld merged to create Ogilvy CommonHealth Worldwide.
Immediately prior to being promoted, Mr. Parisi was founder and president of Altum, CommonHealth’s full-service advertising and promotion agency, focused on high-science and specialty markets. With more than 17 years of industry experience, Mr. Parisi has extensive expertise in the global healthcare marketing arena and a vast knowledge of the science and marketplace dynamics of specialty therapeutics. He is an expert in a variety of therapeutic categories, especially oncology and cardiology, and has helped drive the successful launch of many global brands.
According to Matt Giegerich, chairman & CEO, to whom Mr. Parisi will report directly, “Michael has a hugely successful track record in our industry and in our agency, and an extensive global marketing background. This history of success, fueled by strong working relationships and business instincts, makes him the perfect addition to the Ogilvy CommonHealth Worldwide leadership team.”
Stated Mr. Parisi, “I am excited and energized by this fantastic opportunity to help lead our new organization. The formation of Ogilvy CommonHealth Worldwide truly brings two of the industry’s premier marketing brands together, offering our clients deeper, richer and more meaningful communication solutions.”
Ogilvy CommonHealth Worldwide, with 64 offices across 33 countries, provides 360-degree marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, interactive services, managed care marketing, medical education, media planning and buying, clinical trial recruitment, market research and analytics, strategic consulting, and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.