NEW YORK, October 7, 2010 — In salute of Hispanic Heritage Month, Ogilvy & Mather’s professional network, LatinRed, will host its second annual La Feria (the fair) for its employees, key clients, and the neighboring community. The event, “La Feria: Vivimos, or Else,” (“we live, or else”) provides an opportunity for all to learn about the various Latin cultures within the Ogilvy network. The theme “Vivimos, or Else,” plays upon founder David Ogilvy’s legacy for wanting to inspire, achieve greatness and live life to the fullest (or else). Hispanic Heritage Month runs from September 15 through October 15.
The event is dedicated to providing support and education to all employees who identify with Latin culture and the community, and will showcase various countries of Latin origin such as Argentina, Brazil, Chile, Colombia, Cuba, Dominican Republic, Ecuador, Guatemala, Mexico, Peru, and Puerto Rico.
“Since its foundation, Ogilvy has a mission to embrace all cultures, people and ideas. These are the very principles David Ogilvy cherished that we still uphold today. That is what makes LatinRed and this event so special,” said Gunther Schumacher, Chief Operating Officer, OgilvyOne Worldwide and Executive Sponsor of LatinRed. “La Feria is much more than a party. We are celebrating our many cultures and diversity together as one. ‘Vivimos, or Else’ is key. We live together — as one, every day.”
"La Feria: Vivimos, or Else" is scheduled for Thursday, October 7th at 4:30 pm and runs until 7:30 pm, and takes place at Ogilvy's global headquarters in Manhattan, located at the Chocolate Factory on the West Side. The event is freeform, with various stations representing a sampling of Latin countries. Attendees will again have the opportunity to experience the ‘essence’ of the various cultures. They will taste different Latin cuisines and beverages provided by neighborhood restaurants, such as Cuba, Café Bustelo, and Pan Latin; view sample exhibits by La Sirena; enjoy live entertainment from Ballet Hispanico, Aztec Dancers and the Piel Canela Dance Company; see Capoeira, which is Afro-Brazilian martial art; and more.
As part of this initiative, Ogilvy has been promoting the event internally as well. The LatinRed team, with more than 150 members in its New York office alone, developed a campaign, entitled, “Vivimos, or Else,” supported by print executions, online, email and print signage, displayed throughout the building. The creative uses the iconic image of founder David Ogilvy, showing his passion for Latin culture by donning the garb of iconic Latin figures such as Simon Bolivar and Che Guevara.
“Last year’s event, which had more than 500 attendees, was an introduction to the Ogilvy ‘Latino’ family for everyone. Ogilvy became ‘Hispanic for a Day’ and together, we discovered so much about the various cultures and about ourselves as well,” said Schumacher. “But this year, it’s not just an opportunity to give back to our employees and the community. With ‘Vivimos or Else,’ we are rediscovering the Latin side of Ogilvy again, and embracing our Ogilvy heritage as well.”
About LatinRed and Professional Networks @ Ogilvy
LatinRed is part of the Employee Advisory Council’s (EAC) Professional Networks, a set of employee resource groups enabling active participation to support Ogilvy’s Diversity & Inclusion Strategy. Now in its third year, the network, in addition to LatinRed, consists of RedLotus (Asian Community), Black Diaspora (Black Community), Ogilvy Pride (LGBT Community), Working Parents, Administrative Professionals, Young Professionals, and Women's Leadership Network. The Professional Networks provide a formal link between diverse employee groups, clients, the community and senior management. Further, giving each its own unique voice, it offers employees a chance to deepen their engagement and grow both within and for the organization.
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units – OgilvyOne, Ogilvy Public Relations, OgilvyAction, Ogilvy Healthworld, Neo@Ogilvy, RedWorks and others – the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, wpp.com.) For more information, visit www.ogilvy.com.