PARSIPPANY, N.J., October 12 – Ogilvy CommonHealth Worldwide (www.ogilvychww.com), a WPP (NASDAQ: WPPGY, www.wpp.com) company, representing the largest assembly of creative talent in the world of healthcare communications, today announced a restructuring of its US-based offices and naming conventions to better reflect the suite of services available within the organization.
Previously, the network had been home to a collection of business units with independent names and identities representing each of the service groups. With this new initiative, Ogilvy CommonHealth Worldwide has reconfigured its naming conventions to more clearly represent the disciplines and divisions within the organization while showcasing their connectivity to the Ogilvy CommonHealth Worldwide brand as a whole.
Chairman and CEO Matt Giegerich explained the move: “While our organization’s individual group identities were meaningful to us, it became clear the multiple identities we had within the marketplace proved confusing at times for others,” said Mr. Giegerich. “We made this move to place greater emphasis on the distinct service offerings available within Ogilvy CommonHealth Worldwide. Now the conversation can focus on our creativity, capabilities and talent available across all of the divisions,” he added.
The move is a continuation of the organization’s ongoing rebranding efforts resulting from the CommonHealth and Ogilvy Healthworld merger, announced in June.
Ogilvy CommonHealth Worldwide, with 64 offices across 33 countries, provides 360-degree marketing services, including advertising and promotion, brand identity and development, clinical trial recruitment, direct-to-consumer marketing, direct-to-patient marketing, global integration, insights and analytics, interactive marketing, medical education, medical media planning and buying, payer marketing, public affairs and relations, relationship marketing, scientific communications and publications, specialty marketing and strategic consulting. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.