Guatemala, October 2010 - Ogilvy Guatemala was recognized at the sixth annual Effie Awards with three silver Effie Awards: two for the campaign 'Plansazo' for its client Claro in the Services and Launch category; and one for the campaign "We Are All Builders” for Habitat for Humanity, in the Nonprofit category.
Claro’s ‘Plansazo' campaign focused on innovation and created a new prepaid cell phone offer positively impacting consumers’ perception of “value for money,” also resulting in 180,000 new subscribers, a record, as well as a remarkable migration of customers from other telecom operators to Claro.
The campaign "We Are All Builders” created for Habitat for Humanity Foundation, won a well deserved Silver Effie award. The campaign resulted in a 1,211% increase in donations over the first quarter of 2010. It also helped to boost solidarity and sensitivity of Guatemalans via their involvement in reconstructing houses for Guatemalan families affected by tropical storm Agatha.
Continuing its historic victory of winning three Cannes Lions Awards and 28 Jade Awards as the most awarded regional network in Festival de Antigua, Ogilvy Guatemala dominated in 2010 as the most noticeable agency of the year, achieving nine short list nominations and winning three Effie Awards at this award show, in which 67 registered campaigns were entered and 19 advertising agencies participated.
President and CEO of Ogilvy Guatemala, Juan Mauricio Wurmser, said: "Our success in the Effie Awards is recognition of Ogilvy’s joint and coordinated work with our clients, and it demonstrates that the effectiveness of advertising provides critical input to business strategies and corporate businesses in Guatemala."
EFFIE CLARO (from left to right):
Michele de Valdevellano, Conep Guatemala Director; Ramiro Eduardo, Ogilvy Guatemala, VP Creative Services; Juan Mauricio Wurmser, Ogilvy Guatemala, President and CEO; Enrique Castellanos, Claro, Corporate Commercial Director; Gloria de Gularte, Conep Guatemala General Manager.
EFFIE HABITAT (from left to right):
Michele de Valdevellano, Conep Guatemala, Director; Ramiro Eduardo, Ogilvy Guatemala, VP Creative Services; Juan Mauricio Wurmser, Ogilvy Guatemala, President and CEO; Daniel Panedas Grupo Cerca, Executive VP; Andres Minondo, Fundación Hábitat Guatemala, Vicepresident; Maria Teresa del Cid, Ogilvy Guatemala Marketing and Services Director; Rodolfo Ordoñez, Fundación Hábitat Guatemala Communications Coordinator; Juan Andrés Sánchez, Fundación Hábitat Member of the Board of Directors; Estuardo Ramírez Fundación Hábitat Guatemala, Resource Development Coordinator; Gloria de Gularte, Conep Guatemala General Manager.
Ogilvy Guatemala is part of Ogilvy & Mather Worldwide, the third largest advertising network in the world with 497 offices in 125 countries, more than 15,000 employees and more than 2,300 clients. Ogilvy & Mather is a subsidiary of London-based WPP, the largest group communication service companies worldwide. More information at www.laagenciamasefectiva.com
About Effie Awards
The Effie ® was created in 1968 by the American Marketing Association, New York, and have since been recognized by advertisers and agencies as the most important prizes and the main professional distinction in our industry. The importance of this contest has passed beyond the borders of its origin country. Today, Effie Awards are organized in 40 countries in Europe, Asia, North America and South America. Effie Awards Guatemala is the only professional body for evaluating marketing / advertising in the country, focusing its concern on the effectiveness of marketing communications. This event is held under the auspices UGAP institutional, AAG, AGG and AMCHAM.