Ogilvy at the 2010 Echo Awards

NEW YORK, NY, October 12, 2010  Ogilvy took home 17 awards on Tuesday, October 12th in San Francisco at the DMA International ECHO Awards. The DMA honors the world’s best direct and interactive marketing campaigns from over 1,000 entries submitted from around the world.  The 17 awards for Ogilvy include three gold and a special honor won by Ogilvy Mexico for American Express in addition to their silver.  The following is a complete list of the Ogilvy winners. 

A. EICOFF BROADCAST INNOVATION AWARD
Financial Products and Services
American Express — Ogilvy Mexico
Campaign: Your Personal 24/7
 

GOLD (3)
Business-to-Business / Information Technologies
IBM — Ogilvy Beijing
Campaign: IBM Rational Software Conference "The Proposal" 
 
Business-to-Business / Business and Consumer Services
DHL Express India Pvt. Ltd — OgilvyOne, Mumbai
Campaign: Yacht Blueprint
 
Consumer / Financial Products and Services
U.S. Bank — DirectDesign, Minneapolis
Campaign: Conversion to U.S. Bank FlexPerks Visa
 

SILVER (9) 
Consumer / Financial Products and Services
American Express — Ogilvy Mexico
Campaign: Your Personal 24/7
 
Consumer / Business and Consumer Services
Eniro — Ogilvy Stockholm
Campaign: Eniro — Treasure Hunt
 
Business-to-Business / Information Technologies
IBM — OgilvyOne London
Campaign: IBM Wimbledon Seer
 
IBM ASEAN — OgilvyOne, Malaysia
Campaign: IBM Personal Trainer
 
IBM ASEAN — OgilvyOne, Malaysia
Campaign : Redefining Loyalty
 
IBM Danmark + Komplex it — OgilvyOne, Copenhagen
Campaign: 4 great benefits from a single campaign
 
Consumer /  Not-For-Profit
Internationale Gesellschaft für Menschenrechte (IGFM) Deutsche Sektion e.V. — OgilvyOne Frankfurt Campaign: Organs on Offer Supplement
 
Business-to-Business /  Communications/Utilities
Telefónica Empresas — OgilvyInteractive,  Madrid
Campaign: A message in a bottle 

Consumer / Communications/Utilities
Telia Danmark — OgilvyOne, Copenhagen
Campaign: Telia Flex CLC Additional Sales 
 

BRONZE (4)
Business-to-Business / Information Technologies
IBM ASEAN — OgilvyOne, Malaysia
Campaign: Winning Chip
 
IBM Sweden — Ogilvy Stockholm
Campaign: CIO Professional Training Forum
 
Consumer / Retail/Direct Sales
Librerias Gandhi — Ogilvy Mexico
Campaign: For True Readers Only
 
Consumer / Communications/Utilities
Telia Danmark — OgilvyOne, Copenhagen
Campaign: Telia Customer Life Cycle Program


For more information and to view the winners program online, please visit http://dma.movadamedia.com/EchoAwards2010/ViewAllPages_spread.aspx

Contact: Toni Lee
Date: October 07, 2010
Office: New York