San Francisco, CA, October 11, 2010 – OgilvyOne Worldwide today launched the “21st Century Guide to Selling” at the Direct Marketing Association’s Global ROI Marketing event (available at http://sellorelse.com/). The guide was developed in collaboration with Todd Herman, the winner of OgilvyOne’s Search for the World’s Greatest Salesperson contest, and advocates a complete rethink by sellers at a time when the buying process has fundamentally changed.
Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, said during the DMA event: "The whole art and science of selling deserves a fresh look. Coming out of the recession, companies are hungry for top-line growth. But so many of the fundamentals of selling are changing radically. Our research tells us that selling needs a more customer-centric view, greater skills at reading consumers’ 'digital body language', and the ability to deploy social media to help sell. A whole new era of selling is upon us."
The guide has been informed by over 25 interviews with sales experts from around the world including Tony Hsieh (CEO, Zappos), Jim Steele (COO, Salesforce.com), Steve Solazzo (GM of Sales, IBM), Jen Groover (Oprah Network), John Bernier (Head of Social Media, Best Buy), Drayton Bird (DM legend), and David Fischer (Global Operations, Facebook).
Todd Herman, who won a three month fellowship with OgilvyOne Worldwide, remarked, “The good news for salespeople is that the skills that have made them great – the ability to solve problems and empathy, trustworthiness and relentless energy - are exactly the skills they need to capitalize on the power of social selling.”
OgilvyOne advises tapping into the social selling expertise already existent in organizations and has produced the "Employee Survey of Social Media Practices for Business" in conjunction with FluidSurveys. This survey is available for free for one month and can be found at http://sellorelse.com/
For details on the Search for the World’s Greatest Salesperson contest, visit: http://www.youtube.com/watch?v=edZpR_Qd8rk
About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 120 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.
FluidSurveys is an online web survey tool that is used to create online surveys, collect responses, and analyze results. FluidSurveys is one of the leading Online Survey Software Tools in the industry and boasts an intuitive drag and drop interface that makes it easy to use. More information can be found online at http://fluidsurveys.com
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