OgilvyOne Wins 16 at 2009 DMA ECHO Awards

SAN DIEGO, October 21, 2009 – OgilvyOne Worldwide was the most-awarded agency at the Direct Marketing Association's International ECHO Awards, held last night in San Diego, California. OgilvyOne was the recipient of 16 ECHO Awards, seven silver and nine bronze medals. Client Arun Sinha (Zurich Financial) was named Marketer of the Year.

The International Echo Awards honor exemplary direct marketing campaigns that have excelled in direct response strategy, creativity and results.

OgilvyOne can contribute these wins to its development of high quality work for global brands and local clients and nonprofits. Among the client work to medal this year are campaigns for Cisco, IBM, Ford, IKEA, Levi Strauss, Heineken and Unilever brand Vaseline, as well as Sao Paulo's Anhanguera University recruitment campaign and Frankfurt Protestant Church's fundraising for charity.

Vicki Azarian (Creative Director, OgilvyOne New York), Catherine Graham (Head of Digital Strategy, OgilvyOne Melbourne) and Mish Fletcher (Worldwide Marketing Director for OgilvyOne) served as judges this year's competition.

Silver Winners
OgilvyOne Copenhagen – SecureDevice & IBM "One Box to Rule Them All"
OgilvyOne Frankfurt – IKEA "Bigger Storage Ideas Sampling Event"
OgilvyOne Malaysia – DHL Express "Getting Personal"
OgilvyOne Malaysia – Levi's Strauss "501"
OgilvyOne Malaysia – Maxis Communications "What's My Maxis"
OgilvyOne Sao Paulo – Faculdade Anhanguera "Web Video Call Anhanguera"
OgilvyOne Toronto – Cisco Systems Canada "One Million Acts of Green"

Bronze Winners
OgilvyOne Frankfurt – Frankfurt Protestant Church "Kidnapping Charity"
OgilvyInteractive Madrid – ING Direct "The bus"
OgilvyInteractive Madrid – Movistar "Shout to come to Rock in Rio"
OgilvyOne Malaysia – Guinness "Heineken SWIPE"
OgilvyOne Malaysia – IBM "The Fun Factory"
Ogilvy New York – IBM "Connect Mr. Fong"
Ogilvy New York – Unilever/Vaseline "Prescribe the Nation"
Ogilvy Stockholm – Svergies/The Swedish Advertising Association "Bake A Cake"
Ogilvy Team Detroit – Ford "Owner Advantage Communication Welcome Package"

OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 130 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships.  The roster of clients is equally balanced between global clients including American Express, Cisco, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets.  OgilvyOne Worldwide is a unit of The Ogilvy Group, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.

For more information, contact:
Mish Fletcher
mish.fletcher@ogilvy.com

Contact: Mish Fletcher
Date: October 21, 2009
Office: New York