CDW Consolidates Advertising Services

VERNON HILLS, Ill. Oct. 6, 2009 – CDW Corporation, a leading provider of technology products and services to business, government and education, has appointed Ogilvy & Mather North America as its advertising agency of record. The firm’s appointment comes as CDW continues to develop its brand to better reflect the company’s role as a trusted provider of technology solutions and expertise.

“Ogilvy & Mather will play a critical role in helping us communicate a consistent brand message as our business evolves to offer complex IT products and services to meet our customers’ needs,” said Mark Gambill, Chief Marketing Officer, CDW. “Their creative approach to position CDW with one common voice across all channels, and strong analytics and measurement capabilities, made them the right choice for us to meet our long-term business objectives.”

Led by Ogilvy & Mather Chicago, the consolidated agency team will draw upon resources from other offices and disciplines, including Ogilvy & Mather in New York for advertising, Ogilvy One for direct marketing, Neo@Ogilvy for digital marketing and Leopard in Denver for sales support. Ogilvy will also work in partnership with MindShare Chicago for media planning and buying. 

Prior to appointing Ogilvy & Mather as agency of record, CDW worked with OgilvyOne in Chicago and New York since March of 2007 when they were awarded the direct marketing for the medium and large business segments.

“This is a tremendous opportunity to highlight the value of our truly integrated approach to marketing and client service,” said John Seifert, chairman, Ogilvy & Mather, North America. “We look forward to developing a collaborative partnership towards creating fresh, new ideas to strengthen the CDW brand and its presence among target audiences.”

For more information, contact: 
Anshula Ahluwalia      
Ogilvy Public Relations      
(312) 397-6074          

Clark Walter
CDW Corporation
(847) 968-0728

About CDW
CDW is a leading provider of technology solutions for business, government and education. Ranked No. 34 on Forbes' list of America's Largest Private Companies, CDW features dedicated account managers who help customers choose the right technology products and services to meet their needs. The company's technology specialists offer expertise in designing customized solutions, while its advanced technology engineers can assist customers with the implementation and long-term management of those solutions. Areas of focus include notebooks, desktops, printers, servers and storage, unified communications, security, wireless, power and cooling, networking, software licensing and mobility solutions.

CDW was founded in 1984 and as of June 30, 2009 employed approximately 6,250 coworkers. In 2008, the company generated sales of $8.1 billion. For more information, visit

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY.) For more information, visit

Contact: Anshula Ahluwalia
Date: October 06, 2009
Office: Chicago