Double celebration for OgilvyOne at 2014 Caples Awards

Brian Caples

NEW YORK, November 13, 2014 - Last night’s Caples Awards was cause for a double celebration for OgilvyOne: Brian Fetherstonhaugh, Chairman and CEO, received the prestigious Andi Emerson award while the agency scooped 11 awards, including two Gold.

The Andi Emerson Award, named for the Caples' founder, is presented each year to an individual who has contributed outstanding service to the direct marketing community. Fetherstonhaugh was the sole honoree of this award and, living up to his “true rock star reputation,” entertained the audience with a blues harmonica solo.

Ogilvy received 11 Caples Awards, which honor the best in digital, direct and interactive marketing from around the world. Gold was awarded to Ogilvy Amsterdam and DELA for “Beautiful Ending” and Ogilvy New Zealand and Royal Forest & Bird Protection Society of New Zealand for Make A Difference, plus six Silver and five Bronze awards. Here is a complete list of the winning offices and work:

Ambient/Guerrilla marketing
Silver: Ogilvy New York and IBM for Mobile World Congress
Bronze: Ogilvy New York and IBM for #IBMFOODTRUCK

Best art direction
Gold: Ogilvy & Mather and Royal Forest & Bird Protection Society of New Zealand for Make A Difference

Content marketing
Bronze: Ogilvy New York and IBM for IBM Fractal Fest
Bronze: Ogilvy New York and British Airways for A Ticket to Visit Mum

Direct response TV
Silver: Ogilvy New York and American Express for What's Your 20

Integrated Campaign
Bronze: OgilvyOne Worldwide and InterContinental Hotel Group for Smart vs. Smart
Bronze: OgilvyOne Worldwide and Tim Hortons for Duelling Donuts

Launch Campaign
Silver: Ogilvy New York and American Express for Amex EveryDay Credit Card Launch

Online Advertising
Silver: Ogilvy New York and British Airways for Yourope

Print Advertising
Silver: Ogilvy & Mather and Royal Forest & Bird Protection Society of New Zealand for Make A Difference

Promotional/Activation Effort
Silver: Ogilvy New York and British Airways for Ungrounded: An Innovation Lab in the Sky

Social Media
Gold: Ogilvy & Mather Amsterdam and DELA for Beautiful Ending

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About OgilvyOne Worldwide
OgilvyOne Worldwide is the world's leading Customer Engagement Agency, as ranked by Forrester Research, Inc. Our core promise to clients is to help them unlock the full value of customers. We do this by turning big ideas and data into personal experiences to help our clients win more customers and make them more valuable. With over 100 offices in more than 50 countries, we are one of the industry's most highly awarded agencies. The roster of clients is equally balanced between global clients including American Express, BlackRock, British Airways, DuPont, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups.

Press contact
Mish Fletcher
mish.fletcher@ogilvy.com
 +1 212-237-6966

Contact: Mish Fletcher
Date: November 13, 2014
Office: OgilvyOne Worldwide