Ogilvy Greater China scores big at China Effie Awards

Agency wins 26 metals – 11 of them gold

[Beijing, 1 November 2012] Ogilvy & Mather Greater China was awarded 11 gold metals at the prestigious China Effie Awards held in Tianjin, China on November 28 - earning a total of 26 metals. Each year the China Effie Awards recognize the most effective advertising campaigns in China.

Shenan Chuang, CEO of Ogilvy & Mather Greater China, said, "The campaigns that won gold at the China Effies represent some of our most creative work this year, demonstrating that creativity gives a huge boost to the effectiveness of a campaign. Especially in tougher economic times, creativity can add significant value to a campaign's bottom line."

For the first time in its history, the China Effie Awards extended beyond mainland China to include entries from Hong Kong and Taiwan.

Full list of O&M Greater China accolades:

Award

Category

Office

Client

Campaign

1. Gold

Media services

Shanghai

UPS

Terra cotta Warriors

2. Gold

Automotive, transportation, logistics & services

Shanghai

UPS

Terracotta Warriors

3. Gold

Beverages, alcohol & other drinks

Shanghai

Johnnie Walker

Project Inspiration 2.0

4. Gold

Sporting goods & services

Shanghai

The North Face

Finding True North

5. Gold

Travel services

Shanghai

IHG

Curious Holiday
Inn-cidents

6. Gold

Office supplies & services

Beijing

IBM

Parallel Paths

7. Gold

Medical care & services

Raynet Ogilvy

Johnson & Johnson

A Vagina Diary

8. Gold

Automotive, transportation, logistics & services

Taiwan

Taiwan High Speed Rail Corporation

Create social hot topics with emotional elements to change consumer behavior

9. Gold

Food products

Hong Kong

KFC

Chicken's Inspiration: From Rock to Opera

10. Gold

Best image

Taiwan

Yahoo!

Engage youth through music and alternative culture

11. Gold

Household articles & appliances

Taiwan

IKEA

A new home without moving

12. Silver

Household articles & appliances

Shanghai

Kimberly-Clark

Huggies Pants: A Better Wearing Experience for Active Babies

13. Silver

Automotive, transportation, logistics & services

Beijing

Siemens

'Answers that Last' brand campaign

14. Silver

Media services

Beijing

IBM

Parallel Paths

15. Silver

Electronic products

Neo@Ogilvy, Beijing

Lenovo

ThinkPad Edge 'Douban Youth' minisite

16. Silver

Internet

Beijing

Nestlé

BenNaNa

17. Silver

Cultural entertainment & sports events

Neo@Ogilvy, Beijing

361°

London Action: Citizen Press Corps Activities

18. Silver

Best image

Raynet Ogilvy

Johnson & Johnson

A Vagina Diary

19. Silver

Best image

Hong Kong

ORBIS

Through Their Eyes

20. Silver

Public services

Hong Kong

ORBIS

Through Their Eyes

21. Bronze

Best image

Beijing

Yili

Olympics campaign

22. Bronze

Electronic products

Beijing

IBM

Parallel Paths

23. Bronze

Medical care & services

Beijing

GlaxoSmithKline

Hero Behind the Scenes

24. Bronze

Telecommunications

Beijing

Lenovo

ThinkPad Edge (Un)reliable campaign

25. Bronze

Food products

Beijing

Nestlé

BenNaNa digital campaign

26. Bronze

Internet & communications

Taiwan

7 Mobile

Elixir of Love


For photos or more information, please contact:
Wendy Fung
Corporate Communications
Ogilvy & Mather China
wendy.fung@ogilvy.com
+86 (10) 8520 6223

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

Contact: Wendy Fung
Date: November 01, 2012
Office: Beijing