[Beijing, 1 November 2012] Ogilvy & Mather Greater China was awarded 11 gold metals at the prestigious China Effie Awards held in Tianjin, China on November 28 - earning a total of 26 metals. Each year the China Effie Awards recognize the most effective advertising campaigns in China.
Shenan Chuang, CEO of Ogilvy & Mather Greater China, said, "The campaigns that won gold at the China Effies represent some of our most creative work this year, demonstrating that creativity gives a huge boost to the effectiveness of a campaign. Especially in tougher economic times, creativity can add significant value to a campaign's bottom line."
For the first time in its history, the China Effie Awards extended beyond mainland China to include entries from Hong Kong and Taiwan.
Full list of O&M Greater China accolades:
Award |
Category |
Office |
Client |
Campaign |
1. Gold |
Media services |
Shanghai |
UPS |
Terra cotta Warriors |
2. Gold |
Automotive, transportation, logistics & services |
Shanghai |
UPS |
Terracotta Warriors |
3. Gold |
Beverages, alcohol & other drinks |
Shanghai |
Johnnie Walker |
Project Inspiration 2.0 |
4. Gold |
Sporting goods & services |
Shanghai |
The North Face |
Finding True North |
5. Gold |
Travel services |
Shanghai |
IHG |
Curious Holiday
Inn-cidents |
6. Gold |
Office supplies & services |
Beijing |
IBM |
Parallel Paths |
7. Gold |
Medical care & services |
Raynet Ogilvy |
Johnson & Johnson |
A Vagina Diary |
8. Gold |
Automotive, transportation, logistics & services |
Taiwan |
Taiwan High Speed Rail Corporation |
Create social hot topics with emotional elements to change consumer behavior |
9. Gold |
Food products |
Hong Kong |
KFC |
Chicken's Inspiration: From Rock to Opera |
10. Gold |
Best image |
Taiwan |
Yahoo! |
Engage youth through music and alternative culture |
11. Gold |
Household articles & appliances |
Taiwan |
IKEA |
A new home without moving |
12. Silver |
Household articles & appliances |
Shanghai |
Kimberly-Clark |
Huggies Pants: A Better Wearing Experience for Active Babies |
13. Silver |
Automotive, transportation, logistics & services |
Beijing |
Siemens |
'Answers that Last' brand campaign |
14. Silver |
Media services |
Beijing |
IBM |
Parallel Paths |
15. Silver |
Electronic products |
Neo@Ogilvy, Beijing |
Lenovo |
ThinkPad Edge 'Douban Youth' minisite |
16. Silver |
Internet |
Beijing |
Nestlé |
BenNaNa |
17. Silver |
Cultural entertainment & sports events |
Neo@Ogilvy, Beijing |
361° |
London Action: Citizen Press Corps Activities |
18. Silver |
Best image |
Raynet Ogilvy |
Johnson & Johnson |
A Vagina Diary |
19. Silver |
Best image |
Hong Kong |
ORBIS |
Through Their Eyes |
20. Silver |
Public services |
Hong Kong |
ORBIS |
Through Their Eyes |
21. Bronze |
Best image |
Beijing |
Yili |
Olympics campaign |
22. Bronze |
Electronic products |
Beijing |
IBM |
Parallel Paths |
23. Bronze |
Medical care & services |
Beijing |
GlaxoSmithKline |
Hero Behind the Scenes |
24. Bronze |
Telecommunications |
Beijing |
Lenovo |
ThinkPad Edge (Un)reliable campaign |
25. Bronze |
Food products |
Beijing |
Nestlé |
BenNaNa digital campaign |
26. Bronze |
Internet & communications |
Taiwan |
7 Mobile |
Elixir of Love |
For photos or more information, please contact:
Wendy Fung
Corporate Communications
Ogilvy & Mather China
wendy.fung@ogilvy.com
+86 (10) 8520 6223
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.