WASHINGTON, DC, November 10, 2010 – Ogilvy & Mather North America was named the first corporate winner of the National Multicultural Institute’s (NMCI) “Leading Lights Diversity Award” at its Diversity Leadership Conference, now in its 12th year.
“What set Ogilvy apart from our other contenders was the partnerships it has formed with community organizations including Dress for Success, Ladders for Leaders and the National Gay & Lesbian Chamber of Commerce of NY,” explained John Kirksey, President of NMCI. “Through these mutually beneficial partnerships Ogilvy is able to introduce diverse audiences to the advertising industry while bringing awareness to its employees of these groups’ activities and missions. This strengthens Ogilvy’s distinction as a leader within and beyond the advertising industry.”
The work Ogilvy is doing in seeding the next generation of multicultural talent within the work force through college and even high school programs was also distinctive to the review panel. It involves a wide array of internships and programs that work across industry, city and community groups. The agency’s multipronged diversity and inclusion strategy also includes an active employee engagement model that has driven culture change within the workplace through leadership accountability and an active group of professional networks.
“Donna Pedro has put in place a team and strategy that recognizes that diversity and inclusion is our competitive advantage,” said John Seifert, Chairman and CEO of Ogilvy & Mather North America. “I am thrilled to be her partner and we are honored by the NMCI’s award.”
Ogilvy was nominated to submit an entry to the awards program by FutureWork Institute, a leading global workplace consulting company. FutureWork has been a consultant to Ogilvy in helping it build its diversity and inclusion practice since 2005.
About NMCI Leading Lights
NMCI established the ‘Leading Lights Diversity’ award program in 1993 to recognize outstanding efforts in building an inclusive society by individuals and non-profit organizations. This is the first year NMCI is recognizing corporate and government sectors for their diversity and inclusion efforts.
NMCI looks to recognize for-profit organizations that are building on a foundation of inclusion, by looking beyond multicultural communities as merely consumers and engaging with, and serving, members of the multicultural community.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing and digital production. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
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