Ogilvy Public Relations Worldwide Wins Asia Pacific PR Network of the Year

HONG KONG, November 12, 2009 – Capping an impressive year of recognition, Ogilvy Public Relations Worldwide has just scooped top honours as Network of the Year at the annual Asia Pacific PR Awards.

For the fifth year in a row, Ogilvy PR Asia Pacific outscored every other agency in total number of honours across a broad array of geographies and categories. Ogilvy PR picked up 13 honours – more than three times the number of the next highest scoring agency – and scored in more than half the campaign categories (11 of 18).

Separately, just last month Ogilvy PR was named Large Agency of the Year in the PR News Platinum PR Awards.

“We are on such an incredible roll. While we created award-winning work for our clients in categories ranging from technology to consumer marketing to CSR and public affairs, it’s great to see we took the top award in a new area in which we have invested so much this year – Digital Influence,” said Christopher Graves who has led Ogilvy PR as regional CEO for the past five years and now will take up the role of Global CEO.

Ogilvy PR won the “Best Use of Digital” category for a mysterious blind product trial strategy that delivered outstanding product feedback and credibility by the most influential beauty bloggers in China for Unilever’s Pond’s Age Miracle (PAM). With a jar of a mystery cream pitted against their usual prestige anti-aging cream for seven days, these expert bloggers, many of whom carry greater influence that traditional beauty media, gushed over how much better this mystery cream was, with 90% recommending it over their usual prestige brand. The Pond’s brand was revealed at the end of the seven day trial to a significant online buzz over the surprise result.


Fast Facts

• 1 Gold Award (Asia Pacific Network of the Year)
• 3 “Campaign of the Year” Top Awards
• 2 Certificates of Excellence
• 8 Honourable Mentions


Top Awards Won by Ogilvy PR Asia Pacific

Technique Awards – Best Use of Digital (Top Award)
Campaign: Pond's Age Miracle Blogger Blind Trial
Client: Unilever
Agency: Ogilvy Public Relations Worldwide, Regional/ Shanghai

General Consumer Awards – Art, Entertainment & Media Campaign of the Year (Top Award)
Campaign: Launching of the First Museum of Australian Democracy
Client: Museum of Australian Democracy at Old Parliament House
Agency: Pulse Communications, an Ogilvy Public Relations Worldwide Company, Australia

Corporate Awards – Crisis or Issues Management Campaign of the Year (Top Award)
Campaign: Court of Public Opinion
Client: Henry Davis York
Agency: Cannings Corporate Communications, an Ogilvy Public Relations Worldwide Company, Australia


Gold Awards

Ogilvy Public Relations Worldwide, Asia Pacific won Asia Pacific Network of the Year


Ogilvy PR won two Certificates of Excellence and eight Honourable Mentions:

Corporate Awards – Crisis or Issues Management Campaign of the Year (Certificate of Excellence)
Campaign: Driving a great result for Ford Australia
Client: Ford Australia
Agency: Ogilvy Public Relations Worldwide, Australia

Industry Market Awards – Technology Campaign of the Year (Certificate of Excellence)
Campaign: Intel Blogathon 2009: 10 Bloggers. 24 Hours.
Client: Intel Technology Asia
Agency: Ogilvy Public Relations Worldwide, Singapore

Targeted Audience Awards – Employee Communications Campaign of the Year (Honourable Mention)
Campaign: Live Positively
Client: Coca-Cola South-Pacific
Agency: Impact Employee Communications, an Ogilvy Public Relations Worldwide Company, Australia

General Consumer Awards – Product Brand Development Campaign of the Year (Honourable Mention)
Campaign: PR Helps ANZ Empower Women
Client: ANZ
Agency: Pulse Communications, an Ogilvy Public Relations Worldwide Company, Australia

Industry Market Awards – Healthcare Ethical Campaign of the Year (Honourable Mention)
Campaign: A Butterfly Spreads its Wings in China
Client: Merck Serono
Agency: Ogilvy Public Relations Worldwide, China

Industry Market Awards – Technology Campaign of the Year (Honourable Mention)
Campaign: Identifying Australia’s Great Productivity Gap
Client: Telstra
Agency: Howorth and Parker & Partners, Ogilvy Public Relations Worldwide Companies, Australia

Industry Market Awards – Business-to-Business Campaign of the Year (Honourable Mention)
Campaign: UPS Asia Business Monitor - Helping SMEs Hunt for New Trails
Client: UPS Singapore Pte Ltd
Agency: Ogilvy Public Relations Worldwide, Hong Kong

Corporate Awards – Public Affairs Campaign of the Year (Honourable Mention)
Campaign: "Do it your way" Active Aging Heroes
Client: Council for Third Age
Agency: Ogilvy Public Relations Worldwide, Singapore

Corporate Awards – Financial Communications Campaign of the Year (Honourable Mention)
Campaign: A Game-changing Play for Changyou
Client: Changyou.com
Agency: Ogilvy Public Relations Worldwide, China

Social Education & Philanthropy Awards – Corporate Social Responsibility Campaign of the Year (Honourable Mention)
Campaign: Bridging the Gap from School to Society - The Autistic Youth Work Experience Programme
Client: MSIG Insurance
Agency: Ogilvy Public Relations Worldwide, Hong Kong


About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, financial, technology, public affairs, government relations and social marketing practices. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, wpp.com). For more information, please visit our Web site at www.ogilvypr.com.

For more information, contact:
Jane Fraser
jane.fraser@ogilvy.com
+ 65 9821 2914

Contact: Jane Fraser
Date: November 12, 2009
Office: Hong Kong