Louis Vuitton Awards its Global Digital Strategy to OgilvyInteractive Paris

PARIS, November 13, 2009 – OgilvyInteractive Paris has just won Louis Vuitton's Global Digital Strategy account. The win reinforces Louis Vuitton Digital Media's strong collaboration with OgilvyInteractive Paris which started two years ago with the launch of:

  • www.louisvuittonjourneys.com awarded by the FWA which attracted an unprecedented degree of interaction by internet users with the latest wave of its Core Values advertising campaign bringing together three astronauts: Buzz Aldrin, Sally Ride and Jim Lovell

  • www.journeysawards.com, the first Louis Vuitton international film competition in association with Wong Kar Wai, launched during the latest Venice film festival enabling the rising film makers of the best international film schools to share their creativity and their interpretation of a journey

Louis Vuitton was the first luxury brand to launch an official Twitter account, as the first step in its fully integrated digital communications strategy and has reached an impressive level of more than 47,000 members to date.

Simultaneously, Louis Vuitton created an official Facebook fan page named “The Art of Travel by Louis Vuitton.” This fan page aims to become the official online destination for everything regarding Louis Vuitton. This fan page attracted more than 750,000 international fans in less than two months. Louis Vuitton has made history by broadcasting live its Women’s Spring/Summer 2010 Ready to Wear show exclusively on Facebook.

By awarding OgilvyInteractive, Louis Vuitton Digital Media is going one step further and confirming its digital intentions that will enable to explore and push the limit of digital luxury.

OgilvyInteractive Paris is proud to broaden its collaboration with Louis Vuitton and of this new opportunity to reinforce the 360° expertise of Ogilvy for the brand.

For more information, contact:
Konstanze Wachter, Responsable Presse Corporate Louis Vuitton
Tel: 33 1 55 80 33 37 - k.wachter@fr.vuitton.com

Muriel Verger, Directrice de la Communication externe OgilvyInteractive
Tél : 01 40 76 23 61 or 06 35 35 04 37 - muriel.verger@ogilvy.com

Contact: Muriel Verger
Date: November 13, 2009
Office: Paris