PARIS, France, May 29, 2013 - For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke.
“There was one thing they couldn’t share” said Chris Garbutt, Chief Creative Officer, Ogilvy & Mather, France, “The can.” “So we asked ourselves,” continued Chief Creative Officer, Eugene Cheong, Ogilvy & Mather Asia Pacific, “What if they could?”
With that same sentiment Ogilvy & Mather Singapore and Ogilvy & Mather France galvanized resources and shared thinking to make sharing a can of Coca-Cola possible.
Take Coca-Cola Classic’s one person can and design it for two. Twist, turn and share—“yes”, the Coca-Cola can itself.
Furthered Leonardo O'Grady, IMC Director Coca-Cola ASEAN, The Coca-Cola Company, “Half for you and half for someone you love. The Coca-Cola Sharing Can is at the heart of the brand's optimistic and social spirit heritage over the past 170 years and delivers yet another unexpected moment of connection and happiness."
Okay—on with the enjoyment! See, smile and share (in that order) http://www.youtube.com/watch?v=72fRuE8vmo0
Press contact: Kim Ball, Ogilvy & Mather France, firstname.lastname@example.org
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.