Patrick Searle joins as Head of Social@Ogilvy in Indonesia

JAKARTA, April 30, 2012 – Patrick Searle joins Ogilvy in Indonesia as Head of Social@Ogilvy on 1 May 2012. In this newly created role, Patrick will lead the new Social@Ogilvy Indonesia practice, and will work closely with the different agency disciplines to help accelerate their adoption of social media solutions on behalf of their clients.

A digital specialist with in-depth experience in China and South East Asia, Searle was responsible for growing W+K Shanghai’s social media capabilities and ran digital and social media campaigns for Nike, Umbro and Fiat. Prior to that, as CIC’s (a WPP company) Business Development Manager, he helped promote and develop China’s social media industry and advised multiple Fortune 500 clients as to their social media and social business strategy.

“This high calibre appointment highlights the crucial role Indonesia plays in our regional and global social media offering,” said Thomas Crampton, Asia-Pacific Director of Social@Ogilvy. “In Patrick, we have an entrepreneurial leader and digital visionary to grow our business and lead innovation with impact well beyond South East Asia.”

Indonesia is the world’s third-largest Facebook nation, and one of world’s biggest markets for Blackberry, and is sixth in the world for Twitter users.

“The appointment of Patrick Searle represents Ogilvy’s commitment to Indonesia and the development of innovative social media programmes for our clients,” said Katryna Mojica, Head of Ogilvy & Mather Indonesia. “While social media is heavily in use, programmes tend to be short-term and promotional in nature. There is so much more opportunity to use social media as a strategic tool that can build long-term equity for brands. We look forward to Patrick joining the management team.”

Patrick Searle commented: “The establishment of Social@Ogilvy not only highlights how integral digital and social has become to our clients business, but also Ogilvy’s strong commitment to helping their clients understand and capitalise on this. No more so is this true than in the case of Indonesia, one of the world’s biggest users of social media, and I look forward to helping our clients grow to become digital and social media champions of the region.”

Social@Ogilvy is a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.

For further information, please contact:
Samantha Burgess-Allen
Ogilvy & Mather Asia Pacific
Office: +65 6213 7996
Mobile: +65 8525 9226

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In Asia Pacific, Ogilvy & Mather won Network of the Year 2011 and Creative Agency Network of the Year 2011 at the annual Campaign Asia Pacific Awards. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit

Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information, visit and connect with us at,,

Contact: Samantha Burgess-Allen
Date: April 30, 2012
Office: Jakarta