HONG KONG, May 21, 2012 – Ogilvy & Mather announced that it has agreed to acquire a stake in Myanmar’s leading advertising agency, Today Advertising. This continues Ogilvy & Mather’s pioneering spirit that goes back to being the first international agency to set-up in Vietnam in 1994.
John Goodman, who led the negotiations from Ogilvy & Mather said: “We have had discussions with Today Advertising for some time and we are now delighted to be able to make this link formal.”
Myanmar is strategically located between India and China and the largest country in mainland South East Asia.
“Today Advertising has a great reputation in Myanmar. We believe they are the perfect partner to work alongside us and our clients as the business potential of Asia’s newest frontier becomes apparent,” said Paul Heath, Chief Executive Officer, Ogilvy & Mather Asia Pacific.
“Ogilvy & Mather is clearly the leader of all the international networks so it makes perfect sense to become partners,” said Michael Lim, CEO, Today Advertising.
For further information, please contact:
Ogilvy & Mather Asia Pacific
Office: +65 6213 7996
Mobile: +65 8525 9226
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.