JOHANNESBURG, 18 May 2012 – South African advertising icon and Ogilvy South Africa chairman, Nunu Ntshingila, has been hailed as “a force of nature”, “a fearless and charismatic leader” and “unquestionably advertising’s first lady” by her industry colleagues. Others have said she is articulate, inspirational, tough and compassionate. She has been singled out by Ogilvy South Africa non-executive director, Moss Mashishi, as the embodiment of all that is African and proud, woman and strong, professional and accomplished.
These sentiments were echoed at this year’s AdReview awards when Ntshingila was named winner of the Lifetime Achievement Award for her contribution to the industry. In his speech Tony Koenderman said, “Nunu took over the largest communications group in the country and made it even stronger, earning the love and respect of her colleagues and competitors along the way.”
Ogilvy South Africa was at the same time named Marketing Group of the Year, an achievement that Ogilvy South Africa CEO, Abey Mokgwatsane, attributes to Ogilvy’s ability to adapt to the changing communication and consumer landscape, and its commitment to liberating the brands in its custodianship.
Ntshingila’s accolade is one of many garnered over the years. She was named a finalist for the 2003 Businesswoman of the Year Award and the 2004 Shoprite Checker/SABC Woman of the Year Award. She won the Financial Mail Advertising Leader of the Year award in 2004 and the coveted Business Personality of the Year award at the 2005 Top Women in Business and Government Awards ceremony.
Under Ntshingila’s leadership, Ogilvy South Africa has evolved into a diversified communications group that delivers integrated, effective and award winning work for some of the country’s largest and most recognised brands including BP, Cadbury, Coca-Cola, DStv, KFC, SABMiller, Volkswagen and Cell C. Importantly, the group enjoys some of the longest-term and most successful client partnerships in the industry, an achievement that was recognised when it won the AdReview Baobab Award on two occasions.
In January 2011, Ntshingila was appointed to the Ogilvy & Mather worldwide board as the unique representative from Africa. In the same year she played an instrumental role in the creation of a pan-African joint venture with WPP’s Scangroup, a deal that represents Nthsingila’s confidence in Africa and her optimism for the future of the continent, and the crucial role South Africa has to play in its growth and development.
During her career, Ntshingila has seen the advertising landscape evolve dramatically over the years. “Prior to the dismantling of apartheid, the industry was largely characterised by two “worlds” – on the one hand advertising that was sophisticated and of world standard and, on the other hand, advertising targeted at the underdeveloped black market, which was direct and unsophisticated,” she said.
Ntshingila has been at the forefront of changing this landscape, most importantly when the Mamalu Group purchased a significant stake in Ogilvy in 2003.
Under Ntshingila’s stewardship, Ogilvy South Africa has garnered several industry awards – Financial Mail’s Agency of the Year in 2006 and 2009; AdReview’s National Diversified Group of the Year in 2008; AdReview Agency of the Year in 2011; and Sunday Times Robyn Putter Top Brand Agency of the Year in 2012 and 2011. In addition, Ogilvy Africa was named Financial Mail’s AdFocus African Agency Network of the Year in 2009, 2010 and 2011. These successes have been reinforced with creative accolades too numerous to mention.
Mokgwatsane says Ntshingila has served the Ogilvy with distinction and grace. “We stand on her shoulders as she continues to inspire us,” he says.
This incredible success surely bears testimony to a woman who consistently carries a flame for Ogilvy and her country, who is fearless in her decision making and who continues to be an exemplary role model for young South African women with high aspirations.
Ogilvy South Africa
Ogilvy South Africa
Established in 1984, Ogilvy South Africa has been one of the largest leading advertising and communications groups in South Africa for over 25 years. It currently employs over 700 staff across 12 companies. It provides a diverse and integrated range of services to clients including advertising, digital and interactive, activation, promotions, internal marketing, CRM, shopper marketing, PR, channel planning and relationship marketing. It is at the forefront of a 360-degree integration solution, with best-of-breed specialist skills in every aspect of the marketing mix. Ogilvy South Africa clients include a mix of local and multinational companies. The mission is to build magnetic brands — which in turn help clients build their businesses. The Brand Liberation philosophy of using breakthrough ideas to release the potential that exists in brands is Ogilvy’s raison d’etre, and is the cornerstone of the agency. Follow us on: https://twitter.com/#!/OgilvySA, https://www.facebook.com/ogilvySA, http://www.flickr.com/photos/ogilvysa/ and http://vimeo.com/ogilvysa