Jonathan Sackett to direct content strategy for O&M North America

NEW YORK, NY, May 15, 2012 – Recognizing a growing need to help clients reinvent their brand communications across multi channels, Ogilvy & Mather North America announced today that it has hired Jonathan Sackett in a new role as Senior Partner/Managing Director of Content Strategy from DDB Chicago, where he was EVP/Managing Director and Chief Digital Officer.

Jonathan SackettIn commenting on Jonathan and his new role, John Seifert, Chairman & CEO of Ogilvy & Mather North America said, “Both Steve Simpson and I see Jonathan’s diverse professional experiences as the intersection between strategic branding, digital transformation, and new age storytelling – in a word: CONTENT. Content is now how our clients think about creativity and audience engagement – internally, across social networks, in entertainment, and across the myriad of communications channels we execute for. Jonathan has been living in this new world and demonstrating success for many different clients. We expect have real impact on our solutions for clients.”

Steve Simpson, Chief Creative Officer for Ogilvy & Mather North America added, “Jonathan brings very deep digital expertise but also sees himself crossing disciplines. He believes as I do and as David Ogilvy espoused, that great creative ideas come from everyone. We think this point of view will help elevate our work across all formats and disciplines.”

At DDB, Jonathan played a major role in running the agency’s Chicago office and in working closely for such clients as McDonalds, Capital One and State Farm. Before that he spent 2 1/2 years at Martin as Chief digital Officer working closely on aligning the digital and social impact of the Geico Gecko campaign with its traditional elements. He also worked as Chief Digital Officer for Arnold and played a senior digital role at Draft FCB.

“For a large agency, Ogilvy has a real hunger for insights and information to drive better brand stories and engagement across the organization. I believe that I can have a real impact on the work and success we are able to achieve for clients on big brands looking to leverage new marketing dynamics,” said Jonathan Sackett on his decision to join Ogilvy & Mather.

In his new role, Sackett will report to John Seifert and Steve Simpson. He will be working on many of the agency’s major brands.

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Contact: Toni Lee
Date: May 16, 2012
Office: New York