Billboard Kwok returns with dual OgilvyOne roles

SHANGHAI, 10 May 2012 – OgilvyOne China announced today that Billboard Kwok has rejoined the Ogilvy Group in a dual role as Managing Director of OgilvyOne Shanghai and as Vice President of E-Commerce, OgilvyOne China, a newly created role. In his first role Kwok takes over from Tom Wan, the former Mananging Director of OgilvyOne Shanghai, who has been strategically appointed as Regional Asia Pacific Head of the Philips account.

Kwok’s leadership roles entail both leading OgilvyOne Shanghai’s digital operations and business growth while developing and strengthening its e-commerce offering, a core competency for OgilvyOne across China. In helping President of OgilvyOne China, Angel Chen, chart the agency’s strategic direction across China markets, Kwok will oversee accounts for a number of domestic and international brands.

Kwok is no stranger to O&M China, having spent the first 13 years of his career at O&M Advertising (1993-2006), firstly in Hong Kong and then in Shanghai and Beijing where he held various senior positions over the years including Managing Director of O&M Advertising/Beijing. In his most recent position, Kwok served as Chief Marketing Officer at one of China’s largest e-commerce companies,, in Beijing from 2010 to 2012. Prior to that he was Managing Director of Euro RSCG 4D, China from 2009 to 2010.

Angel Chen, President of OgilvyOne China, said, “Billboard is a well known and highly sought after talent in our industry. As one of the first staff at O&M in China, Billboard made significant contributions to the development of the agency so naturally  we’re thrilled that he chose to rejoin us. With his many years of successful managerial experience and his familiarity with Ogilvy, I’m confident that Billboard will be able to quickly step in and excel in his new role as he has strong expertise in client marketing strategies and deep insights into e-commerce. The team is very much looking forward to working with him again to achieve new heights.”

Billboard Kwok, Managing Director of OgilvyOne Shanghai and Vice President of E-Commerce OgilvyOne China, said, “Joining OgilvyOne is a real homecoming as I’ve spent most of my advertising and marketing career at Ogilvy. Driving OgilvyOne’s e-commerce services across mainland China will be my top priority.”  

Having trekked through the Silk Road, Kwok is an avid traveler, badminton player, scuba diver and photographer. He is fluent in English, Mandarin Chinese, Cantonese Chinese and the Fujian dialect.

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Sarah Guldin
(86 10) 8520 6552  
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OgilvyOne Worldwide 
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 120 offices in 50 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, IBM, Lenovo, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups.

Contact: Sarah Guldin
Date: May 10, 2012
Office: Shanghai