NEW YORK, NY, May 5, 2011 – CEO Miles Young announced the formation of Ogilvy’s global strategic services group, OgilvyRED, at an agency-wide event at Ogilvy & Mather’s New York headquarters. Calling it the “pinnacle of Ogilvy’s strategic and creative thinking,” Young set out a vision of growth and innovation consulting services delivered by custom-built teams anywhere in the world.
“Clients fundamentally want insights and ideas that accelerate their brands and business, and it is our intent with OgilvyRED to deliver on both superbly,” said Miles Young, the creator of the OgilvyRED concept.
Carla Hendra, Global Chairman of OgilvyRED, introduced the global OgilvyRED leadership team and shared recent work for clients in the global energy, technology, consumer goods, payment systems and IP commercialization industries – underscoring the breadth of the strategic talent base at Ogilvy & Mather. Hendra defined OgilvyRED as an “open source” strategic consultancy that will focus on growth and innovation strategy and advisory services. Powered by a core of 1,200 senior strategic consultants from the global Ogilvy group, OgilvyRED applies the best talent, intellectual property, creativity and tools – sourced from anywhere inside or outside Ogilvy, WPP and external strategic partners.
“I think of OgilvyRED as the “agent provacateur” of Ogilvy & Mather. We intend to provide clients with the best in business and brand acceleration solutions with Ogilvy’s unique spark of creativity, the rigor of quantitative analysis and the deep insights that Ogilvy and WPP bring to the table.
In the face of monumental changes to business, branding and marketing, OgilvyRED will drive change by addressing clients’ thorniest brand and marketing problems with an unbiased and future-focused mindset. The group activates Ogilvy strategic services worldwide, with specialties ranging from Brand Portfolio Strategy and Architecture to Digital Innovation to Social Networking Strategy to specialty practices in Sustainability, Youth, Branded Entertainment and a suite of Innovation offerings. A portal into an enormous talent base, Ogilvy’s Intellectual Property archive and a global toolset, OgilvyRED’s unique model is designed to unlock value for clients and for Ogilvy.
“Our clients tell us that they struggle to bring the elements of brand strategy, marketing integration, digital, social, data, analytics and growth strategy together to solve big business problems, nimbly and pragmatically. OgilvyRED exists to connect New Economy thinking to creativity, with an ability to “get it done” in the marketplace and measure results,” said Hendra.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
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