DUBAI, May 15, 2011 – Memac Ogilvy, the leading communications agency in the Middle East, announced the organization of the largest-ever creative craft skills workshop, to be held in Dubai May 16-18th.
D&AD trainers Jon Sayers and Alex Taylor will fly in from London for this unique event. D&AD is the premier creative body dedicated to the advancement of the creative industry. The annual D&AD Awards are recognized throughout the world and set the absolute standard for creative excellence.
Around 80 creatives from Memac Ogilvy will participate in 4 sessions aimed at further improving their ability to enhance advertising and communications ideas through innovative art direction, for art directors, as well as developing creative writing skills, for copywriters.
Eddie Moutran, Chairman and CEO of Memac Ogilvy, said: "By exposing our people to the latest trends in creative thinking and craft from D&AD, the most admired and respected creative body, the objective is to further raise the standard of creative excellence at Memac Ogilvy."
"We could have held this creative event in any city around the MENA region where we have offices but we chose Dubai because it is a hub for the entire Middle East region and beyond. It is our intention to conduct this seminar annually and the next one will be in another city" added Mr. Moutran.
The event also highlights Memac Ogilvy's commitment to the professional development of its human talent.
Over the years Memac Ogilvy has established a strong reputation for the effectiveness of its work and creativity on behalf of its clients. The agency has received numerous awards, including Agency of the Year, MENA-Dubai Lynx 2010, and 16 awards split between the Dubai and Tunisia offices at this year's Dubai Lynx 2011.
About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 12 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets.
For further media information please contact:
Memac Ogilvy PR, Dubai
(+971) 56 177 3635