SACRAMENTO, CALIFORNIA, May 4, 2011 – Ogilvy Public Relations Worldwide announced today that Lizelda Lopez, a political appointee in former Governor Arnold Schwarzenegger's administration, has rejoined Ogilvy Public Relations West as a Vice President in the Public Affairs practice. Lopez will play a leadership role in expanding Ogilvy’s award-winning work in public affairs and communications throughout the Western United States. In addition, Lopez provides a strong addition to the agency’s multicultural communications offering and will help with Ogilvy’s outreach programs into California’s diverse communities.
“We are delighted to have Lizelda back,” said Michael Law, President of Ogilvy West. “Her experience working with State agencies will provide our clients additional insights and expertise to navigate complex policy issues.”
Law continued, “Born and raised in Tijuana, Mexico, Lizelda has developed special relationships with state and national Hispanic influencers, elected officials and the media over the course of her career. She brings Ogilvy keen insights into California’s all-important Latino community and she’ll strengthen our ability to help our clients succeed.”
Prior to rejoining Ogilvy, Lopez served as an appointee in two state agencies. First, she served as Assistant Associate Secretary for the California Health and Human Services (CHHS) Agency where she coordinated Spanish-language media, and was a chief liaison between the 12 departments and one board under CHHS purview. Then as Deputy Director of the Department of Social Services, Lopez served as chief liaison between the Department and the media.
“Lizelda’s expertise working with the media – both in California and nationally – expands our strong media relations team,” said Maggie Linden, head of the region’s public affairs practice. “We are so pleased to offer our clients her additional expertise – and in talking with them, they can’t wait to meet her and get started.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com.