East of Main Street, an HBO® Special, by eyepatch Productions

NEW YORK, NY, May 10, 2011 – In honor of Asian American Heritage Month, HBO has unveiled a new three-part special, East of Main Street, on HBO On Demand (under the subcategory “Asian Heritage” in Movies) and HBO GO (under “Documentaries”). Available for viewing throughout the month of May, the special profiles three prominent Asian Americans: The Black Eyed Peas’ Apl.de.Ap, “Top Chef Master” Anita Lo and professional skateboarder Willy Santos. East of Main Street is directed by Jonathan Yi and produced by eyepatch Productions. A trailer can be seen here: http://www.youtube.com/watch?v=anTsP9J0Fqc.

Viewers get a glimpse into the lives of these notable Asian Americans as they share stories of their experiences growing up in America, the significance of family and food, and the challenges they overcame to succeed in unconventional careers. Featuring in-depth interviews and observational footage interspersed with archival footage and photos to create an engaging visual story, the East of Main Street segments range in length from five to nine minutes.

“This year we wanted to look at Asian Americans who have embraced non-traditional paths and through their success have had an influence on both American and Asian American culture,” said Yi, who also directed last year’s East of Main Street: Asians Aloud for HBO.

“This is storytelling at its finest and meets a growing demand for smart and diverse content by the public,” said David Zellerford, Executive Producer at eyepatch Productions, an independent, full-service production company and subsidiary of Ogilvy & Mather. “We’re delighted to partner with HBO on this year’s special. More and more viewers are getting their content on-demand and via streaming online services and eyepatch is excited to be providing original entertainment for these markets.”

About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 40 million U.S. subscribers.  The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels.  Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries.  HBO programming is sold into over 150 countries worldwide.

About eyepatch Productions
eyepatch Productions is a full-service production company and a subsidiary of iconic advertising agency Ogilvy & Mather, New York. We create broadcast commercials and branded and original content for all distribution platforms. We prize creativity, originality and collaboration above all other qualities, and view it as the lifeblood of the pervasive content movement.

About Jonathan Yi
As a director/cinematographer, Jonathan Yi's work has been showcased in such magazines as CREATIVITY and VICE, and in 2006, Jonathan was honored at the MOMA by the AICP for his work on "Sushi" for Monster.com. He has shot projects for TWISTED SISTER, POISON, DANIEL JOHNSTON, MATES OF STATE and THE LOCUST. His client list includes NIKE, SMIRNOFF, VISINE, KLEENEX, JET BLUE, STRIDE, TRIDENT, KOTEX, MICROSOFT, SAP, TD AMERITRADE, SCHICK, PEPCID and many more.

His short film, SHIFT, won many accolades and played in many film festivals. Monsters and Critics called it, "a hot film worthy to be nominated for an Academy Award." Jonathan attended NYU’s Tisch School of the Arts Film Program, where he was awarded a "Faculty Commendation For Cinematography." He has since gone on to teach camera and cinematography at his alma mater.

For eyepatch Productions:
Director: Jonathan Yi
Producer: Corwin Carroll
Executive Producers: David Zellerford, Lynn Roer
Editors: Sam Goetz and Hisayo Kushida
Music: James Leste
Animator: Michelle Higa
Cinematographers: Brian Gabrellini, Jonathan Bregel, Khalid Mohtaseb, Paul Yee

For HBO:
Creative Director: Chrissie Hines
Executive Producer: Louis Tancredi
Associate Producer: Yuki Yoshiike

Contact:
Toni Lee, Ogilvy, 212-237-5090/917-679-7631, toni.lee@ogilvy.com

Contact: Toni Lee
Date: May 10, 2011
Office: New York