RedWorks Singapore to Handle Marketing for WDA’s Human Capital Summit

SINGAPORE, May 24, 2010 – RedWorks Singapore, supported by Ogilvy PR and Neo@Ogilvy, has been appointed by the Singapore Workforce Development Agency (WDA) to handle the marketing and communications duties for the annual Singapore Human Capital Summit, following a competitive pitch.

RedWorks has been tasked to manage the integrated marketing and media publicity services of the event, which encompass conceptualizing and implementation of public relations strategies, and an advertising and communications plan that extends from Singapore across to key regional markets. Meanwhile, Ogilvy PR and Neo@Ogilvy has been charged to build and enhance the visibility of the event, to be held on September 29-30, both online and offline.

This is the second year running that the three agencies are managing the communications portfolio of the summit.

Commented Dean Cloke, Managing Director, RedWorks, on the appointment: “We are delighted to be working with WDA again, and our experience with last year’s event has definitely been an asset for us during the pitch. More importantly, the quality of work, commitment and flexibility that RedWorks showed impressed the client. The team effort with Ogilvy PR and Neo@Ogilvy highlights our 360 strength across all disciplines.”
For further information, please contact: 
Long Li Yann, +65 9856 5405

About RedWorks
RedWorks is The answer to clients who want to increase marketing efficiency globally without sacrificing quality. RedWorks brings together an extensive network of production and design capabilities into a single global unit, focusing on providing high-quality, cost-effective brand communications in both traditional and digital media. RedWorks combines cost-efficient global hubs with access to a vast group of more than 900 talented craftsmen and creatives thus providing our clients value, quality, efficiency and speed-to-market.

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY,  For more information, visit

Contact: Long Li Yann
Date: May 24, 2010
Office: Singapore