NEW YORK, NY, May 11, 2010 – OgilvyOne, the digital and direct marketing agency of Ogilvy & Mather, has been named by Nestlé Confections & Snacks as its digital and CRM agency of record for the WONKA® brand.
Ogilvy will build on Wonka’s existing digital consumer platforms and expand into new multiplatform channels. It will work across the Wonka brand portfolio, which includes such brand names as Sweet TARTS®, Spree®, Nerds®, and the newly launched WONKA® Exceptionals chocolate line and others.
“We developed a wide scope of ideas to extend the brand’s core platform across the digital space and to take its position to the next level,” explained Lauriann Serra, Executive Marketing Director, OgilvyOne North America. “Our vision is to move beyond the idea of imagination to allow consumers to experience WONKA through their own imaginations.”
Ogilvy plans to leverage the existing WONKA music platform for a broader sensory experience for consumers. The new assignment adds to Ogilvy’s Nestlé Confections & Snacks portfolio, which currently includes Nestlé® Crunch® and Raisinets®.
Ogilvy & Mather North America
Ogilvy & Mather North America (www.ogilvy.com) is the largest unit of Ogilvy & Mather Worldwide, a WPP company (NASDAQ: WPPGY, wpp.com). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy & Mather North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency’s clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations, OgilvyAction and RedWorks.
Wonka® opened its doors in 1983. Since that time, Wonka® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. Wonka® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, KAZOOZLES™ and GUMMIES. THE WILLY WONKA CANDY FACTORY is owned by Nestlé USA, Inc. For more information about WONKA, visit WONKA.com.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 13 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2009 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland – the world’s largest food company with a commitment to Nutrition, Health & Wellness – with 2009 sales of $99 billion. For product news and information visit: Nestleusa.com or NestleNewsroom.com.
For more information, contact: Toni Lee, 212-237-5090/917-679-7631, firstname.lastname@example.org