NEW YORK, May 27, 2010 – At the 2010 CLIO Awards, a global awards competition for advertising, design, and interactive, Ogilvy & Mather received 17 statues: one gold, 2 silver and 13 bronze. Thirty-five were also short-listed. The awards are part of the annual CLIO conference, which takes place in New York.
Ogilvy & Mather Santiago won the only gold, as well as a bronze, for its UNICEF campaign. Ogilvy & Mather Singapore, which took all three silver statues, had the most wins in the network with 8 statues – seven of which were for its Ben & Jerry's Ice Cream campaign for Unilever. Ogilvy Brasil won three bronze, with two of its highly publicized campaigns (Burger King WhopperFace and the $71,000 Bar Tab) winning one each. Ogilvy offices in France, Johannesburg and Thailand also took home awards.
This year, Ogilvy Global Creative Director Tham Khai Meng served as the chairman for the Television/Cinema/Digital jury. Ogilvy North America Creative Digital Officer Lars Bastholm and OgilvyOne Singapore Creative Director Melvyn Lim both served on the Interactive jury.
See the list of winners below. For more information on CLIO and to see a list of all the winners, go to www.clioawards.com.
Gold
Ogilvy & Mather Santiago / UNICEF / PC Folders, Mac Folders
Television/Cinema/Digital Campaign / Public Service
Silver
Ogilvy & Mather Singapore / Ben & Jerry's Ice Cream / Hugs, Whale Cow, Purple Caterpillar
Print Campaign / Confections/Snacks
Ogilvy & Mather Singapore / Ben & Jerry's Ice Cream / Hugs, Whale Cow, Purple Caterpillar
Poster Campaign / Confections/Snacks
Ogilvy Singapore / Nike Trackball / Nike Trackball
Interactive / Innovative Use of Technology
Bronze
Ogilvy Johannesburg / The Topsy Foundation / Selinah
Television/Cinema/Digital / Public Service
(x3) Ogilvy & Mather Singapore / Ben & Jerry's Ice Cream / Hugs, Whale Cow, Purple Caterpillar
Print / Confections/Snacks
(x2) Ogilvy & Mather Singapore / Ben & Jerry's Ice Cream / Whale Cow, Purple Caterpillar
Poster / Confections/Snacks
Ogilvy & Mather Thailand / Wustof / Rind-Fish
Print / Home Furnishings/Appliances
Ogilvy & Mather Thailand / Wustof / Rind
Poster Campaign / Home Furnishings/Appliances
Ogilvy France / Nestle Waters Perrier / Melting
Print Campaign / Beverages/Non-alcoholic
Ogilvy & Mather Santiago / UNICEF / Orange Folders, Yellow Folders, Blue Folders
Print Campaign / Public Service
Ogilvy Brasil / Huggies / Poop Face
Poster Campaign / Toiletries
Ogilvy Brasil / Bar Aurora – Drunk Driving / $71,351 Bar Tab
Innovative Media / Public Service
Ogilvy Brasil / Burger King / WhopperFace
Innovative Media / Restaurants/Fast Food Outlets
About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.