PARIS, May 10, 2010 – In this year of biodiversity, Ogilvy Paris and WWF partner to launch a thought-provoking campaign aimed to escalate the conversation of what’s at stake when biodiversity is not respected. The campaign shows wild animals in their natural environment tagged by graffiti paint.
Faced with this extreme reality, the viewer is confronted with the current deteriorating situation of nature by man and left with the shared responsibility proposed in the form of a question: “What will it take before we respect the planet?” Asked to take action, the viewer is directed to www.wwf.org to join the movement, take part in the conversations and participate at the events.
The campaign launched on TV, the Internet and print on April 30, 2010, and will be followed by a series of events throughout the year.
The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting around 1300 conservation and environmental projects around the world. It is a charity, with approximately 60% of its funding coming from voluntary donations by private individuals. 45% of the fund's income comes from the United States, the United Kingdom, and the Netherlands.
About Ogilvy & Mather, France
Ogilvy & Mather, France is an advertising agency of the Ogilvy Group since 1972 and a part of WPP, one of the largest communication conglomerates in the world. Key clients of Ogilvy France include Louis Vuitton, Dove, Perrier, Ford, IBM, Nestlé, Kraft, Coca-Cola, Duracell, Lactalis, WWF, Vittel, among others.
International Press Contact:
Kim Ball, Ogilvy Paris
+33 673 98 0523