PARIS, May 11, 2010 – Known by home cooking enthusiasts and the world’s most distinguished chefs, Wüsthof, the German brand of upscale knives, chose Ogilvy & Mather Paris to create its new European campaign.
The creative idea is based on the uncompromising quality and perfection of Wüsthof knives: incredibly sharp and precise, they cut slices so thin you’d hardly know they were slices.
With this idea, photographer, Kay Mücke, visually captures the fine art of slicing such delicacies thin enough to see through. Because the Wushof logo can be seen through a slice, a Wusthof knife is obviously capable of cutting a slice thin enough.
Since 1814 WÜSTHOF has set the standard for designing and manufacturing precision-forged knives. Wüsthof knives are manufactured by a skilled team of 300 dedicated workers in two state-of-the-art facilities in Solingen, Germany. Production follows strict rules in order to achieve the finest quality, while at the same time remaining environmentally friendly. Today more than 350 forged knives are available in the WÜSTHOF assortment, along with cutting boards, knife blocks, kitchen tools, and scissors bearing the famous Trident logo - a symbol of form, function, and uncompromising quality.
For more information visit www.wusthof.com.
About Ogilvy & Mather France
Ogilvy & Mather France is an advertising agency of the Ogilvy Group since 1972 and a part of WPP, one of the largest communication conglomerates in the world. Key clients of Ogilvy France include Louis Vuitton, Dove, Perrier, Ford, IBM, Nestlé, Kraft, Coca-Cola, Duracell, Lactalis, WWF, Vittel, among others.
International Press Contact:
Kim Ball, Ogilvy Paris
+33 673 98 0523