SINGAPORE, April 19, 2010 – Ogilvy Public Relations Worldwide Singapore has named Shalu Wasu as the Director of its 360˚ Digital Influence practice, bolstering its team of communication specialists.
"Shalu brings exceptional qualities and unique experience to our fast-growing Social Media team," said Thomas Crampton, Asia-Pacific Director, 360˚ Digital Influence, Ogilvy PR. "All of our Social Media practitioners have real-world experience and Shalu's happens to include using Social Media to help his sister win a reality TV program in India last year. Thanks in part to blogs and social media properties created by Shalu, his sister Mona won the US$200,000 top prize in the Indian version of 'I'm a celebrity, get me out of here'."
Andrew Thomas, Ogilvy PR's Managing Director for Singapore and Regional Director for Southeast Asia, added, "At Ogilvy, we make it a priority to know why a company wants social media to be a part of its conversation mix and what it wants to achieve. Our client partners don't have the time or money to make noise that doesn't deepen value in the stakeholder relationship and build business success. By differentiating between DI Consulting and general social media appreciation and understanding, we can save clients time and money, and harness value in today's communication environment. We are delighted to welcome Shalu to the team."
Wasu has been charged with leading Ogilvy PR's 360˚ Digital Influence consulting team. Part of his remit is to provide business strategies that will help clients engage with their stakeholders in a more effective manner through the combination of social media and public relations best practices. At the same time, he will help to drive the use of social media within Ogilvy PR, and spotlight the practice by driving thought leadership.
Wasu said: "Social media is at the convergence of public relations, communications and digital influence and combines elements of all three. By incorporating elements of Social Media into their broader communication strategy, companies can dramatically increase the effectiveness of their campaigns. With its emphasis on talent development and creative solutions, Ogilvy PR is the ideal place for me to contribute to the adoption of social media as a mainstream communication medium in Asia."
Throughout his 10-year career, Wasu has worn a variety of hats ranging from senior management to entrepreneurship. Prior to joining Ogilvy PR, he was the co-founder and director of Tickled Media, which builds and monetizes communities online, as well as provides social media consulting. He also started his own training consultancy, Lifeahoy, conducting marketing, creativity and social media training programs for organizations like National University of Singapore, Singapore Institute of Management and James Cook University. He has also held regional managerial posts in Polaroid Corporation and India's NIIT Limited.
For further information, please contact:
Long Li Yann, +65 9856 5405
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy PR has been operating in the Asia-Pacific Region for more than 20 years and is now the largest public relations network by any and all measures. In Singapore, Ogilvy PR is organized into five Expert Practices – Technology and Innovation /360° Digital Influence, Consumer and Social Marketing, Corporate and Finance, Ogilvy Earth and Ogilvy Health. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our website at www.ogilvypr.com.