MUMBAI, May 27, 2009 – Vodafone Zoozoos have taken India by storm over the last month. Now they are steadily rising in international charts as well. The U.S. edition of Advertising Age, which tracks the top viral video ad campaigns of the world by number of views, has the Vodafone Zoozoo campaign right at the top. It's ahead of such brands as Nike, Frito- Lay, Coca-Cola and T-Mobile.
Last week, the Vodafone Zoozoos entered the chart at number one, the first time in the world any campaign has done that on its debut. For the week of May 11, the Zoozoos had 1.45 million views, way ahead of the second placed campaign. This is the second week in a row that the Zoozoos have come in at the number one spot.
This also marks the first time any ad campaign from India has ever appeared on this chart of the most viewed viral ad campaigns of the world.
The Zoozoos, which launched at the end of April, are a series of 30+ viral ads created by Ogilvy & Mather Mumbai for Vodafone to debut during the Indian Premier League cricket tournament.
More about the campaign
Read the AdAge article: Five New Spots Signal Big Turnover on Viral-Video Chart
Visit the Zoozoos Facebook page
Most of the spots are available on YouTube. Watch the original "Cricket Alert" spot: