Dan Burrier, Chief Creative Officer, OgilvyWest and Monique Mulbry, Senior Director,
Brand Strategy, Identity and Communications, Cisco, will present the case study for the successful "Welcome to the Human Network" campaign during the EFFIE CASE STUDIES: Ideas That Worked webinar on Wednesday, May 20, from 2-3pm (EDT).
The event is sponsored by Effie Worldwide & YouTube and is the first of a four-part webinar series that gives you a behind-the-scenes look at some top brands that effectively connected with their consumers in unique ways.
The webinar is complimentary for advertising, marketing and media professionals.
Other featured cases include:
Brand: Rolling Rock, "Ron Stablehorn"
Presenter: Matt Herrmann, Deputy Director, Brand Strategy, Goodby, Silverstein & Partners
Brand: Stride, "Good for you, bad for us"
Presenters: Derrick Goss, Planning Director, JWT & Christian Hughes, Business Director, JWT