Ogilvy PR Australia Announces Brian Giesen New Digital Strategist

Contact: Rachel Foltz

SYDNEY, May 1, 2009 – Ogilvy Public Relations Australia (Ogilvy PR) announced today that Brian Giesen, Vice-President and Senior Strategist with Ogilvy PR's 360° Digital Influence Group in Washington, DC, has joined Ogilvy PR Australia in the position of Digital Strategist.

An award-winning global expert, Brian brings more than ten years of experience developing, managing and executing a range of digital marketing and social media campaigns for brands such as Lenovo, Johnson & Johnson, Unilever, DuPont, Yum!, National Institutes of Health and the Lance Armstrong Foundation. Working from Ogilvy PR Australia's Sydney office for the next 12 months, he will provide senior counsel on crisis and issues management from a digital perspective, educate employees on the fundamental parts of digital influence strategy and educate on a range of digital tools to help build further understanding on the power of digital influence among both existing and new clients.

"This is a well timed appointment and provides all the Ogilvy PR companies in Australia the opportunity to further grow our digital influence skills as they become increasingly important to our client's communications campaigns," Ogilvy PR's Managing Director John Studdert said. "Brian will also boost our leadership position in the Australian market across each of the areas of specialization, while maintaining a high-level global role based out of Sydney."

Brian will also work with other Australian-based STW Group and Ogilvy Group companies, including Singleton Ogilvy & Mather, OgilvyOne, OgilvyInteractive and Neo@Ogilvy.

"The Australian Ogilvy PR companies have already established themselves as leaders, having executed a number of digital campaigns for their clients," Brian said. "I'm excited at the prospect of now working alongside them in person, to merge our international experience from our overseas campaigns, with local and regional clients.

"With the explosive growth of online media, consumer word of mouth and new technologies springing up every day, we now have to create comprehensive digital strategies for clients who want to engage customers or constituents in direct conversation. We've spent several years developing our methodology for identifying and engaging these new influencers in a way they find valuable, and it is this discipline we call digital influence."

Prior to joining Ogilvy PR, Brian worked as a legislative assistant for US Congressman Jay W. Johnson, where he lead an effort to promote the federal E-Rate program, connecting Wisconsin schools and libraries to the Internet. He holds a bachelor's degree in political science from the University of Wisconsin-Madison, and is an active member of the Social Media Club of Washington, DC.

Brian's arrival in Australia follows the appointment last month of Thomas Crampton. Thomas is a veteran, award-winning journalist and digital media specialist and was named Asia Pacific Regional Director of 360° Digital Influence at Ogilvy Public Relations Worldwide. In addition to his Australian responsibilities, Brian will support Thomas and the region.


Contact: Rachel Foltz
Date: May 01, 2009
Office: Sydney