New York, March 26, 2014 – Ogilvy & Mather continues to salute Women’s History Month with the launch of Empresaria, a refreshingly bold magazine poised to bring the best resource guide to all women’s chambers of commerce and affiliated businesses nationwide. With exclusive interviews and features from successful women entrepreneurs as well as world known icons such as Carolina Herrera, this new publication will inspire its readers to celebrate those already in business or inspire them to take the first step in starting their own business.
Empresaria is the first magazine of its kind geared towards the career focused Latina woman entrepreneur and aims to be the most informative source for those aspiring to achieve their professional goals. Readers can expect to find in-depth articles with advice on entrepreneurial issues to business and money management plus more.
Quenia Abreu, Founder, President and CEO New York Women’s Chamber of Commerce and now the founder of Empresaria, “Latinas are the new face of business! They are one of the fastest growing business groups, yet little has been done to support them, and recognize their economic contribution to the nation. Empresaria Magazine was born out of the need to give our Latina entrepreneurs a voice…a face and to bring them valuable information. The Empresaria awards were created to recognize and celebrate their business accomplishments.”
“We are thrilled to support an organization with a focus on women entrepreneurs,” said Donna Pedro, Sr. Partner, Chief Diversity & Inclusion Officer of Ogilvy & Mather. “As an employee for a company that believes we are a stronger organization when all of us succeed with women in leadership playing an imperative role, I am excited Ogilvy could take part in the introduction of Empresaria.”
Empresaria Magazine will be published quarterly, four times a year with 10,000 copies distributed free of charge to approvedbeauty salons, Chambers of Commerce, business development organizations, financing institutions, special events and by subscription. The magazine will be published in Spanish with key articles translated into English and will have a social media presence (web page, Twitter and Facebook), in order to promote relevant conversations among readers. Coming soon, www.empresariausa.com where it will house an online version of the magazine.
Empresaria Magazine will also host two events throughout the year which include the annual “Empresaria” awards ceremony where the most highlighted Latina entrepreneur will be recognized for their achievements and contributions in their respective fields. In addition, there will be the “Empresaria” conference, to promote and share key Latina entrepreneurship insights and trends of the industry.
Founder of Empresaria
and President of the New York Women’s Chamber of Commerce
Ogilvy Public Relations
About Quenia Abreu
Quenia Abreu is the President, CEO and founder of the New York Women’s Chamber of Commerce, a not-for-profit membership organization dedicated to empowering and fostering the economic development of women and minorities through business ownership, microenterprise and self-employment since 2006. Abreu previously held the position of Director at the Queens Economic Development Corporation and the Hunts Point Economic Development Women’s Business Centers funded by the US Small Business Administration (SBA). Abreu holds a Bachelors of Science Degree in Marketing and International Trade from the Fashion Institute of Technology, State University of New York and is a graduate of the Executive Education Programs at the Chicago Graduate School of Business.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.